Marketing Tip # 1
Don’t play the numbers game. Remember, quality is more important than quantity. It is more important to have 50 relevant followers than to have 500 generic followers. Target people that will have interest in your business. For example, if your business is in cosmetics, it makes more sense to target women than men.
Marketing Tip #2
Make every Tweet count. Before you Tweet, take a look at the content and ask yourself, “Would I follow someone based on this Tweet alone?” If your answer is yes, Tweet it immediately. If your answer is no, rethink your Tweet until your answer becomes yes.
Marketing Tip #3
Keep your Tweets human. Make them feel personal and relevant. Even if you are a business, you don’t want to sound like a business. People remember what they feel connected to, so take the time to make a personal connection with your followers.
Marketing Tip #4
Make the most of your Twitter Bio. Provide as much information as possible about your business, so your followers can truly get to know you. Make sure to include your mission statement, as well as a photo. Remember, a picture is worth a thousand words.
Marketing Tip #5
Integrate Twitter with other forms of media. Invite your Facebook and Pinterest followers to follow you on Twitter and provide a link to your Twitter on your website, business cards, and email signature.
Marketing Tip #6
Setup alerts to inform you when people tweet about your brand and industry; treating Twitter like a customer care platform. This way, you can respond when appropriate and further engage in the Twitter community. This can also help you find more relevant followers.
Marketing Tip #7
Link to others beside yourself. People will see your tweets as more than just a marketing strategy. Linking to others in the industry can create business partnerships. If you link for them, they will link for you, so it is a win-win situation.
Marketing Tip #8:
Organization is important. Create lists to help you monitor your competitors and customers. This will make it much easier to keep track of what’s going on in your industry.