Today, thanks to the internet, expanding your business to a global level has never been easier. You can create a marketing campaign from the comfort of your office and have that campaign reach around the world with just a click of a button. Then you just wait for the sales to start rolling in right? Well – that depends. While international marketing is a powerful tool for generating revenue, it can be a challenge. Let’s look at some of the pros and cons of global marketing.
Using Social Media to Spread the Word
Social media can be an excellent tool to spread your message around the globe. Facebook has been used by some of the biggest companies to promote their brand and grow their customer base. You too can take advantage of the many social media channels like Facebook, Pinterest, LinkedIn, and Twitter to spread your message.
Manage the Differences
The internet offers you an easy and affordable way to grow your brand at a global level. However, you need to keep in mind that there are cultural difference between your local market and one-half way around the country. You also need to keep in mind the different ways that various cultures look at making purchases online. For example, in South Korea people want to buy everything they possibly can online, whereas in India the percentages that are focused on buying online are lower.
It’s all in Your Design
When it comes to advertising, marketing companies are trained professionals that know exactly what needs to be done. However, the general business owner, while they give it their best, generally has no clue. For example, did you know that making the wrong color choice for your website could devastate your global business?
For example, let’s say your advertisement has a man who is wearing a green hat. No problem – right? Wrong! In China a man whose wife is cheating on him, will wear a green hat. This means the Chinese consumer would look at your advertisement much differently than an American consumer would view it. Another example might be using a woman’s physical appeal to sell your product. That works in the western world, but in many of the Middle Eastern regions this would be highly offensive.
It is very important that you understand what it entails to participate in global marketing. You cannot use the one size fits all ideology. If you really want to be sure that your global campaign is successful, consider hiring a marketing company.