Managing Your Global Marketing

global marketingToday, thanks to the internet, expanding your business to a global level has never been easier. You can create a marketing campaign from the comfort of your office and have that campaign reach around the world with just a click of a button. Then you just wait for the sales to start rolling in right? Well – that depends. While international marketing is a powerful tool for generating revenue, it can be a challenge. Let’s look at some of the pros and cons of global marketing.

Using Social Media to Spread the Word

Social media can be an excellent tool to spread your message around the globe. Facebook has been used by some of the biggest companies to promote their brand and grow their customer base. You too can take advantage of the many social media channels like Facebook, Pinterest, LinkedIn, and Twitter to spread your message.

Manage the Differences

The internet offers you an easy and affordable way to grow your brand at a global level. However, you need to keep in mind that there are cultural difference between your local market and one-half way around the country. You also need to keep in mind the different ways that various cultures look at making purchases online. For example, in South Korea people want to buy everything they possibly can online, whereas in India the percentages that are focused on buying online are lower.

It’s all in Your Design

When it comes to advertising, marketing companies are trained professionals that know exactly what needs to be done. However, the general business owner, while they give it their best, generally has no clue. For example, did you know that making the wrong color choice for your website could devastate your global business?

For example, let’s say your advertisement has a man who is wearing a green hat. No problem – right? Wrong! In China a man whose wife is cheating on him, will wear a green hat. This means the Chinese consumer would look at your advertisement much differently than an American consumer would view it. Another example might be using a woman’s physical appeal to sell your product. That works in the western world, but in many of the Middle Eastern regions this would be highly offensive.

It is very important that you understand what it entails to participate in global marketing. You cannot use the one size fits all ideology. If you really want to be sure that your global campaign is successful, consider hiring a marketing company.

How to Network Online

social mediaKnowing how you can successfully network online can be very valuable for your online business. Thankfully, it has never been easier than right now to network online. Many sites are focused on creating a place for business professionals to promote their brand and network.

With the internet, networking online has become very easy to achieve and that has created an excellent marketing opportunity for online businesses. The profile you create on each of the social media sites is very important, because this is the first opportunity visitors have to learn who you are and what you do. It’s also the first marketing opportunity you have to sell your product or service.

You can take on creating this profile and networking to these sites on your own, but if you really want to maximize the benefits, you should consider hiring a marketing company to do this. Your goal is to make your business profile stand out without being arrogant. Always make sure to post contact information.

Let’s look at some of the best places to network.

  • LinkedIn – There are more than 30 million professionals using LinkedIn. This is the best place for online networking for B2B, professionals, and career seekers. This is it! This is worth focusing on and learning to use to its full capacity. If you are not sure how to maximize the benefits, let your marketing team do it!

  • NFP – Networking for Professionals is an excellent site to network online. You can find events that are going on offline where you can attend in person.

  • Facebook – Even though Facebook is about social networking rather than business networking don’t ignore it because this is a huge online networking site that can benefit you in numerous ways. Be sure to take advantage of it!

  • Ziggs – If you want to build your brand and market your product/service.

  • Bebo – This is the 3rd largest social networking website and it’s an excellent place to for business professionals to network online.

  • BizNik – This website promotes itself as the “business networking that doesn’t suck.” You’ll be pleased to learn they deliver on their promise.

  • Pinterest – This is a visual online networking site that has grown eve quicker than Facebook grew.

That’s only a handful of the sites where you can network online and grow your business. Take advantage of the skills of a professional marketing team to grow your business using online networking.

Is Your Will Going to Survive Probate?

estate planning coupleWhen estate planning, it is important to create a will. The purpose of creating a will is to insure that your feelings and wishes are upheld after you have passed. In your will and also through your other estate planning, you should have made it clear who is inheriting what assets.

Your will needs to be as clear and thorough as possible if you want to avoid a long and drawn out probate process for everyone involved. One of the best ways to ensure that your will is going to stand up in court is to seek some legal advice. There are many ways to create a will at home and online, but it is important that you speak with legal counsel to insure that your will will be upheld.

Even though lawyers can be expensive, it is well worth the investment to protect your assets and everyone included in your will. When estate planning it is important to make sure that your will contains a few pieces of vital information so that it will be considered a valid will. The important information to include is a thorough list of all of your assets, a complete list of beneficiaries, and detailed plan of your wishes for distribution. The next step is to then have it reviewed by someone who is knowledgeable in probate. The last important step is to keep it up-to-date.

After you create your will, you still need to keep it current. If something major changes in your life concerning your assets or beneficiaries, it needs to be documented into your will. The beneficiaries that are listed in your will could change because of relationship issues or death. Not keeping your will up to date can cause major problems after you pass, leading to a probate battle. Estate planning can be a very stressful time in your life. It is sometimes difficult to make decisions about the assets that you have worked hard for over the span of your life. It is important to have your final wishes heard and upheld. By creating a will, keeping it updated, and having it reviewed by a legal representative is the best way to insure your will survives probate.

Finding Reliable Care for Your Dog

dog kennelSummertime is a great opportunity for family vacations. There are lots of things you’ll need to do to prepare for a successful trip. One of the most important things on your list is ensuring the well-being of your dog. You don’t want to trust your pet to someone who might be neglectful. Your pet needs regular companionship and exercise. Leaving the dog in the yard is not a good substitute for exercise. The summer heat can make the dog ill. There’s always a chance that the pet may escape the yard, which can lead to unfortunate accidents. It’s best to find a more reliable option.

A dog boarding service can be a great way to ensure your pet’s health and happiness while you are away. You can find a wide range of these services by checking local listings and asking for recommendations. Dog boarding services can range from doggie daycare services to extended care dog lodgings. You should thoroughly investigate the company. Check with the Better Business Bureau and look for customer reviews online. Your goal should be a safe, reliable company with an established reputation. This way, you’ll know that your dog is safe and is receiving plenty of food, water and exercise while you are away.

Many dog boarding services offer extra tools to make your pet feel at home while you’re away. Some offer toys, blankets and special beds to make the animal’s stay as comfortable as possible. You should ask to see the area where animals stay during their time at the dog boarding facility. A reputable company will allow you to tour the kennel. You should ensure that your dog has plenty of space to rest. Check the area to verify that it is clean. You should also ask to see the dog boarding company’s exercise area. It should be large enough to allow plenty of activity. The establishment should be able to tell you how often and what kind of exercise your dog will get. Ask about the amount of companionship the animals receive. Regular interaction will reduce your pet’s stress during your vacation. If you take the time to research a dog boarding provider thoroughly, you can relax and enjoy your vacation because you know your pet is safe.

What is Google Penguin 2.0?

google penguinGoogle has recently implemented their latest algorithm update Google Penguin 2.0 in an effort to further target websites that contain inbound links from sites that are questionable, irrelevant, low-quality, and in general questionable. SEO marketing teams are quickly bringing themselves up to speed with these changes so that they can continue to bring organic search traffic to their clients websites. If you manage your own sites, you’ll need to become familiar with these changes.

 

For years Google has been telling webmasters to create content that is interesting, relevant, and targets their specific market. However, typically until recently, search engines didn’t do a great job of recognizing the difference between good and bad content. Google Penguin 2.0 does a better job of validating the off page links that separate good content from the rest and marketing companies are ensuring the content of their client sites meets these new expectations.

 

For online content to gain visibility it needs to be read and shared. If content really is good and visitors really do like what they find the theory is that information should quickly be shared and therefore it should be easily found on relevant third-party authoritative sites.

 

Penguin 2.0 will specifically target sites that get most of their links from untrustworthy, unauthoritative sites. Generally, this is attributed to average content. Search engine marketing specialists will ensure you do not fall into this trap.

 

Instead, you should focus on creating SEO content that is more than just average – content that stands out as original, is packed with valuable information that is relevant, and contains content that can drive leads, conversions, referral traffic, email list growth and social buzz. Having a marketing team working for you will ensure that your site content is what Google and other search engines are looking for.

 

When SEO content is remarkable, there is no question that online media wants to know all about it and to share it. However, as good as the intentions are, not all of the remarkable content that finds its way onto the internet gets mentioned. That’s where a professional marketing company can really shine ensuring you get the exposure you should through a number of sources including the use of digital public relations (PR) techniques to ensure that your content is exposed to large audiences of relevant traffic.

Your Home Improvement Goals

custom kitchenWhat are your goals for your home? Increasing the home’s value is usually at the top of most people’s lists. Another common goal is increasing the functionality and comfort of the home. You can accomplish both of these goals by investing in a kitchen renovation. These projects have a documented positive effect on home values. This is because home buyers consider the kitchen as one of the most important parts of the home. It is the place where people congregate and spend much of their time. That’s why a kitchen renovation is such a great investment.

The key to a good kitchen renovation is quality. You should have a budget for your project, but it’s important to invest in cabinetry that will give your kitchen an elegant look. Budget cabinetry can detract from the value of your kitchen renovation. Custom cabinets add a more refined look to the kitchen and can help you build a space that is both functional and attractive.

One of your goals is probably to create a kitchen that reflects your personal tastes. When you work with a custom cabinet designer, you will be able to add your creativity during every step of the process. You will work with an expert to select a kitchen layout that is original. You can select the wood, finish, hardware and color of your cabinets. You will be able to add details that aren’t available with prefabricated cabinetry.

Custom cabinetry will expand your options when it comes to your appliance selections. You can have cabinets built to accommodate any size or style of stoves, refrigerators, sinks and other appliances. You can build your kitchen around a wine rack, oversized refrigerator, pot filler or any other custom pieces you would like to add – everything for the client to get happy when discovered it. This will help you create a unique look.

When buyers are looking at homes, they are often looking for a prime kitchen space. The dollars you invest in kitchen renovation will pay off if you decide to sell. Real estate experts often advise home owners to spend their dollars improve their kitchen if they want to maximize their home value. The look of custom cabinetry will impress viewers and will also help you enjoy your space while you live in the home.

Do You Know the Risks of Social Media?

social media risksFor many companies what’s stopping them from further expanding on their social media campaigns is simply the fear of the risks that associated with such activities. These risks can be larger than most of us realize. When social media is not carried out correctly, it can lead to numerous issues that run the risk of destroying a company. Thankfully, all of these risks are manageable. Let’s look at the most common risk forms and how they can be managed.

 

The Public Relations Disaster

There is no company that is exempt from a possible public relations disaster. Social media is like putting your PR issues on steroids. This in itself scares off many companies from enjoying the many benefits that social media can offer.

 

One excellent example of a PR disaster that social media fueled is Netflix. Not only did they receive a tremendous amount of negative publicity from upset customers, their company stock dropped from $291.27 to $52.81 in a short period of time. What caused this? Netflix announced a 60% price increase, their customers took this news to social media and that caused all of Netflix’s troubles. So you can see why companies might be a bit gun shy of social media and what it can do to their business.

 

Luckily, public relations disasters can be managed. Netflix is an example of doing everything wrong in attempting to manage their disaster, but there other companies like Domino’s and FedEx that have successfully handled public relations nightmares. The type of crisis will define the type of response that is needed. This should be thoroughly thought out and the path clearly defined. This would be a great time to have a marketing team working with you. In fact, having a marketing team working with you early on will allow you to avoid such pitfalls.

 

The Compliance Disaster

Many companies must worry about the regulatory bodies that they fall under. These companies must follow specific rules on how they handle information. For example, the financial industry falls under SEC regulations, while the healthcare industry falls under FTC and FDA regulation. There are many others.

 

The fact is that every post on a social media channel has the potential of causing a compliance risk. For the pharmaceutical companies this can be a disaster because each time someone posts about a negative side effect of a drug, the pharmaceutical company must report it to the FDA. This has the potential to cause the drug to be pulled from the shelf.

 

This is a known risk, which makes it easier to manage. Every company should know what their compliance and regulatory obligations are, relating to social media. One of the most constructive things any company can do to control their social media risks is to hire an experienced marketing company.