Category Archives: Marketing

Encouraging Users to Visit Your Sites Regularly

The goal for business social media sites like Pinterest, Facebook and Twitter is to build customer awareness. These sites are an important part of any modern marketing campaign. These tools help you increase your website placement in natural ways. You’ve probably noticed websites that rank at the very top of website searches for certain terms and are labeled sponsored or have a different background color. Often, these sites pay search engines for high placement through pay-per-click (PPC) services. You don’t have to pay to get good results, if you are patient and willing to put in the work to gain placement organically. You need to build an organic enhancement strategy that incorporates a social media presence that supports your overall marketing strategy.

Pinterest

pinterestIf you visit department stores, boutiques and other fashion websites, you may notice that they have a “Pin It” option. This means users can click the button and pin items they like to their Pinterest accounts. Pinning your product allows the user to return later to buy the products. Customer pinning also helps in your marketing efforts giving your product a chance to go viral. Once pinned, other pinners will see your product on the person’s Pinterest page, and they may decide to pin the item to their boards. More and more people see your product as it is pinned to pages. People tend to follow other Pinterest users with similar interests. This increases the likelihood that your product will be seen by potential customers.

You can create a Pinterest account for your company in under 5 minutes and start pinning, but beware “pinning” can be so much fun it may not feel like work! Creating a Pinterest account is a creative process so be sure someone with the right skills is in charge. The page needs to be appealing and interesting without being self-serving. Don’t pin every item in your catalog to your page. Instead, create themes and pin items within the themes.

pinterestEngage your customers by repinning items from follower’s accounts; this will make them feel included in your efforts. Pin items often and include a wide variety of items on your page. Don’t use straight marketing materials. Instead, use items that are visually interesting and that will inspire consumers. Create boards that relate to your business in a creative and interesting way. For example if you’re a travel agent, create a “Bucklist” board and pin the activities people should do in their lifetime – visit Paris, see the Parthenon in Greece and Nashville, TN, cruise to Alaska. Employ the tool called “WiseStamp” which enables you to display recent pins in email newsletters, capturing your audience’s attention.

Always add a “follow” button on your web site and install the Pinterest app on your business Facebook page. This will make it possible for people to keep up with your pinning on regular basis. Remember that Pinterest is a primarily visual tool –beautiful and interesting images are how you capture attention. If you are unsure how to create a Pinterest page that engages customers, work with a marketing consultant or designer. They can help you understand how to use the platform in an engaging way and show you examples of successful pages.

Facebook

There are many ways to optimize your use of Facebook. It’s a popular social media tool with over a billion accounts, but companies often don’t make the most of it. You can use Facebook as a key part of your marketing efforts, especially if you are willing to sponsor your posts.

facebookGive users the option to share posts with friends and tag themselves in your photos. This will increase your visibility among your potential target audience. Many companies effectively attract interest by running promotions through Facebook like Soma with their “This” or “That” contest where a commenter can win an item. Consumers like looking for deals, so posting coupons that customers can print or redeem electronically is sure to draw more fans. Also, the deal encourages users to share the coupons to build interest among other potential customers. Contests are another great marketing strategy. You can run contests that reward users when you gain a certain number of “likes” or followers. You can start a seasonal contest to promote new products by giving away prizes. Some companies offer samples to a certain number of users through their Facebook accounts. These are all effective marketing strategies for this social media platform.

The one potential marketing hazard with Facebook is showing up in your fans newsfeed. Often times when fans become inactive and are no longer liking, commenting or sharing a business page’s posts, the posts stop showing organically in the user’s wall fed. If your page has been inactive for a while, the same will happen; your fans will be blind to your new posts. To combat this, Facebook offers sponsored posts. For as little as $5 you can market your post, encouraging those non-active fans to become active again. You already got them to like your page through paid or organic marketing efforts, now you need to engage them.

Twitter

Twitter allows you to send out short messages to people who follow your account. You can create a free Twitter account or you can purchase paid Twitter advertisements. If you use a good marketing strategy, there is no need for a paid account. You can accomplish your goals by working with the tool in a well-thought-out way.

When you create a Twitter profile, you will be able to select an avatar and complete a profile about your company. It is critical that this profile is consistent with the marketing messages you send about your company in all media. That includes print advertising, websites and other social media platforms. Ensure that your logo is visible and properly displayed. A graphic designer can help you properly resize or adjust your logo so that it fits your avatar. The avatar is the graphic that is displayed every time you send a tweet so it needs to be familiar to your customers.

You will also need a large photo for the background on your profile. Text will display over your background so the photo shouldn’t make the profile text difficult to read. You can also customize your Twitter background. This is something else a graphic designer can help with. The visuals on your Twitter account should fit in with the rest of your marketing materials. You’ll also need to have a brief description of your company on the profile. This should be carefully worded so that it fits in with your marketing strategy.

One of the advantages of Twitter is that every tweet will arrive in your follower’s feed. This is a marketing advantage because your messages won’t be filtered out the way Facebook posts are. You can use Twitter to send photographs, videos and article links. You can also link to specific webpages. You need to follow the same strategies on Twitter that you do on other social media. Present useful information that engages readers. Don’t simply use Twitter to blatantly promote your company.

twitterMention other users in your tweets by tagging them with the “@” before their Twitter handle. You can do this without replying to a particular tweet. This will engage the person you mention and other readers. This is a good way to thank a customer or colleague. It’s also an effective strategy for linking your company with community events and charities by mentioning the names in your Tweet.

Entice readers to view your blog articles or web pages with questions or teaser statements. Follow the statements with a link to useful article. Here are some examples of teasers:

  • Learn more about new tax structures for small businesses
  • Here are some tips for entertaining children on snowy days
  • Try these tasty cocktails to cool down on hot days

These teaser statements will entice users to click on the link and read the article. If it interests them, they are likely to retweet the message to their followers. This can dramatically increase the reach of your message because now you have the opportunity to engage all of their followers too, resulting in more fans and readers.

It’s key to use social media carefully as a part of your marketing strategy. Your goal should always be to interest and engage readers – focusing on their needs and interests, not just pushing your product or service. Engaged readers will help you naturally grow your social media presences because as they repin, like and retweet your posts, they open your company up to a new audience. Social media sharing is the new viral marketing – make sure your company’s marketing strategy is incorporating this valuable resource.

Why You Should Consistently Change Your Print Advertising

Even with the advent of the Internet, print advertising is still a critical piece of your marketing campaign. Print materials can be handed out at trade shows, informal get-togethers and client meetings. Print materials are also a fun way to promote your company at community events like parades, races, fairs and festivals. Computer marketing is appropriate or practical for every situation. In some cases, it isn’t appropriate. Some consumers prefer materials they can refer back to over time. They may want to share the materials with other people without using a computer. Printed materials offer a personal feel in the digital age. Business cards, banners, brochures and packaging still form important parts of a company’s image.

die-cut brochurePrint advertising needs just as much attention as your online marketing materials. All of your advertising efforts should blend together to present a cohesive message. Company branding should be clear and all information should be consistent. Print advertising should not contradict the content you offer online. This can confuse customers. They won’t know which information source is the most accurate. In the modern world of computers, you still to need to change your print advertising to keep customers engaged. There are several issues you should consider when it comes to your printed marketing materials.

Graphic design

Graphic design styles change rapidly over time. Think about how a print advertisement might have looked in 2001 versus how it would look today. If the marketing piece featured people, their clothes and hairstyles would look outdated now. The graphics would look amateurish compared to modern graphics styles. Color preferences change over time. Mauve and blue were popular at one time but seem outdated to modern viewers. New printing options may include higher quality materials and easier to read text. Sometimes, a print advertising style becomes popular and many companies copy it. The design of marketing materials will look boring and average when consumers see the same thing too many times.

 Print advertising options become more robust over time. Photo quality increases dramatically on a regular basis. It used to be very expensive to integrate photographs into materials. Today, the cost is lower so photographs are commonly used. Graphic designers can integrate more detailed graphics, charts and drawings all the time. Because graphics are so informative, it’s important to stay up-to-date with the latest innovations. Graphic designers can quickly consolidate information using charts, graphs, tabs and other tools. This often makes it easier for readers to absorb and understand what they’re reading.

Keeping up with changes

print designOutdated print advertising is of little value to your business. It confuses, misleads and irritates customers. Plan to update print advertising on a regular basis. Don’t create materials and expect to use them in their original form for long periods of time. Instead, create simpler marketing resources that are easy to update quickly.

Here are some examples of issues you should address when updating marketing materials:

  • New technology
  • New industry terminology
  • Increases in customer sophistication
  • Changes in your target audience
  • New products and services your company offers
  • Updated versions of software or applications
  • New product features
  • Modern graphic design
  • Social media such as Facebook, Twitter, Pinterest and LinkedIn

Always remove outdated information. If you have changed the name or model numbers of products, remove the old text from marketing materials. Never give customers marketing materials that contain outdated information on staff members and office locations. Create print advertising that clearly displays company contact information including Internet contact information.

Consistency with web marketing

Branding is an important part of any marketing effort. Your brand message should be consistent across all the marketing materials you create. The website should look similar to your Facebook page. Your Twitter avatar should be recognizable. Print materials and online resources should have the same graphic design. The content should be similar, although it does not need to be repetitive. Your logo needs to be clearly displayed.

custom web designIt’s essential to use a skilled graphic designer when you create your marketing products. Graphic designers can create a logo that is adaptable to all different types of media. Amateur graphic design can appear fuzzy, skewed or simply unprofessional. The branding won’t be consistent and clear. Logo colors must be carefully selected and matched so that they appear consistent in all your materials. Graphic designers can help you select the right kind of paper to optimize the professionalism of your promotional items.

Up to date printing options

A marketing consultant can help you explore new print advertising options. Printers constantly offer new products that you can use for your business. Brochures are created in a wide variety of styles, sizes, folds and paper types. Fliers can be created in different styles. Business card styles have evolved to include photos and other innovative features. Unless you have an intimate knowledge of marketing, you may not be aware of your print advertising options. It’s a good idea to regularly meet with an internal or external marketing expert.

The reality of modern marketing

Companies used to plan long-term marketing and advertising campaigns. Sometimes, they would print materials expecting to use them for years. Today, companies often revamp their print materials several times a year. They may change print ads to integrate new marketing campaigns. They may create specialty materials for new products. Companies often create targeted marketing materials for different customer groups. Because print advertising has become cheaper, it’s practical to change marketing materials on a constant basis. Sometimes, your marketing advisers may recommend that you create supplies for short-term campaigns like seasonal promotions or events. Printing companies can often turn around products quickly so you can develop materials as you need them.

Modern marketing should adapt to changes in consumer behavior. Customers search and use information in vastly different ways than they did just a few years ago. They are influenced by the availability of information and media on the Internet. If your company doesn’t have a dedicated marketing department, you can quickly fall out of step with recent trends. It may be worth the investment to work with a marketing consultant who is focused on emerging strategies. They can help you develop an initial strategy and change your print advertising strategy when necessary.

Fluid Online Marketing

Online marketing is an important tool for modern businesses. The challenge with online marketing is that the playing field is constantly changing. Your company needs a flexible strategy that can adapt to changes quickly. You and your colleagues should plan to meet regularly to discuss your marketing efforts and how they are working. Even if only one person in the company deals with social media, you should plan as a team.

Changes in social media

social media managerThink about how much social media has changed since the introduction of sites like Facebook, Twitter, LinkedIn, Pinterest and lead-generating services (ones for payday loan leads, etc). Five years ago, some marketing managers didn’t think about these tools at all. Now, they’re a critical part of any company’s strategy. Print, television and other types of advertising are still important as well. A good strategy integrates all of these pieces to make a social media campaign that has the best chance of reaching potential customers.

Up-to-date campaigns

Many businesses choose to work with a consultant to help them keep social media campaigns up-to-date. They may also hire graphic designers and website developers to make the work of social media less cumbersome. Specialists may be able to do this work quickly and at a lower cost than you expect. Often, it’s cheaper to hire an expert than to try to do the work in-house. It’s important to pick a strategy that works for your business over time. You may be able to do some social media campaigns on your own and hire assistance for others.

Flexible strategies mean that your company can adapt to new changes. It’s important that you analyze your marketing plans on a frequent basis. Evaluate all the new trends in social media and determine whether you are effectively addressing that trend. You’ll need a knowledgeable staff member who understands trends in social media. A marketing consultant can also help in this area. You can work with a consultant on a monthly, quarterly or other basis to evaluate your social media campaigns and their effectiveness.

Keep in mind that you cannot develop a static marketing strategy and expect it to work over the long term. The days of planning all of your marketing and advertising for the next five years are over. The world changes too quickly. Customers rapidly change their behavior. Today, many consumers search for information on businesses before they make commitments. They search for business ratings on sites like Yelp! before they determine who they want to work with. They may ask for referrals through social media like Twitter or Facebook. Customers sometimes decide what they want or need by looking at sites like Pinterest or Instagram.

Some companies have found ways to market themselves with tools that customers already use. Restaurants and bars encourage customers to post pictures on Instagram. Retail businesses often advertise specials through Facebook and Twitter. Other businesses reward customers by encouraging them to share information on social media. For example, some companies run contests that customers enter by retweeting or reposting information on Facebook. Some businesses allow users to pin products to Pinterest. Companies have to develop these strategies quickly to keep up with new customer behavior on the internet.

A constant presence

social media risksSocial media marketing has to be constant in order to be effective. You cannot post occasionally to Facebook and expect to have an impact. Your Facebook page needs to be interactive in order to attract visitors. You can use a Facebook site to invite customers to events. You can also share coupons with them or invite them to discussions. Whatever you do, it has to fit in with the way customers are currently using Facebook. Customers change their behavior on Facebook constantly due to changes in the tool itself. Your Twitter account also needs to be active on a regular basis to keep users interested.

Users often stop following Twitter accounts that don’t offer new or useful information. Many users find information from hashtags or sponsored tweets. The person in charge of social media at your company must stay aware of the latest trends. He or she should constantly check for new social media trends platforms. He or she should then evaluate how best to integrate new social media trends into your company’s efforts immediately.

Search engine optimization

There are a number of marketing sites on the internet that can help you understand new trends in marketing. You can learn how to naturally place keywords for search engine optimization (SEO). It’s important to keep abreast of new SEO tools because search engines are constantly evolving. You may have an SEO strategy that works for now, but becomes stagnant due to changes in Google or in customer behavior. It used to be acceptable to place lots of keywords in articles to improve your search engine ranking. Today, that kind of keyword approach is ineffective and can even harm your search engine rankings.

Wordpress-white-circle-150WordPress

If you are blogging, you may already be using the WordPress tool. WordPress is constantly changing. New plug-ins and tools are constantly being developed. You should ensure that you are using the latest version of WordPress and that you are taking advantage of all of its features. You may need to hire a web development professional on a temporary basis to help you optimize WordPress. An experienced developer can quickly set up the plug-ins that you need most. It’s often cheaper easier to hire someone than try to learn all the ins and outs of WordPress yourself.

Evaluating efforts

There are a variety of tools that can help you evaluate your marketing efforts. You can check page views, incoming traffic on your website, retweets and other social media statistics. If your company offers discounts or coupons through social media, you can determine which ones are being used most. This will give you reliable information about which marketing efforts are working and which ones aren’t.

Adaptability

The most important part of your marketing strategy is your ability to stay current and adapt to new trends. You may find it helpful to work with a consultant who is constantly focused on these trends. If you handle marketing on your own, remember that you need to evaluate information frequently and thoroughly. What tools are bringing in new customers? How can you integrate new trends into your company’s marketing strategy? Are you doing things that aren’t working? If so, how can you adjust to make your efforts as effective as possible?

How to Avoid Common Online Media Mistakes

online mediaSocial media is a part of modern business. It’s rewarding when it’s done correctly. When it’s not, it can thwart future business. You can build a good marketing plan by avoiding common online media mistakes.

Sub-standard graphic design

Good graphic design serves many purposes. It helps viewers understand where they should focus their attention. The design naturally guides readers to the information they need. It dramatically improves the visual appeal of marketing materials. Graphic design is also an important part of organizing information. Tables, charts, stylish headings help users get a coherent picture of the information you are offering. Graphics sometimes explain information better than pages of text.

Professional graphic design helps you brand your website and other marketing materials. Branding is essential because it helps customers recognize your company and products. Think of many of the brands you use on a daily basis. You recognize them because of the consistency of their branding. You pick out products based on familiar logos, graphics and color themes. Your marketing materials should speak to your company, its products and mission. The branding should be consistent throughout your online presence including sites like Facebook, Instagram, Twitter and LinkedIn.

Bad graphic design has a wide-ranging effect on your marketing efforts. It looks unprofessional which may cause viewers to develop negative attitudes about your company. They may consider the company out-of-date or out-of-touch with modern concerns. Readers may see your marketing efforts as sloppy or childish which will affect their opinion of your abilities. Customers want to see company marketing materials that look modern and reflect the organization’s competency. Graphic design is a critical part of this process. Badly designed visuals are frustrating. They confuse readers and may distract from people’s ability to pay attention to your marketing information. Well-designed marketing materials are pleasing whether they are in print or website form. Readers are naturally attracted to visually pleasing information. It catches their attention and doesn’t irritate or frustrate them.

Bad grammar

Many readers are instantly turned off by bad grammar. They view this as a reflection on the company. Bad grammar in marketing materials can hamper your sales efforts. Writers often confuse terms like “it’s” versus “its”. Other common mistakes include using “their” and “they’re” incorrectly. Other marketing materials are plagued with typographical errors. Some readers may make fun of poorly executed marketing materials and share your mistakes with other readers. This can negatively affect your company’s reputation.

Poorly written text

It can be worth the expense to hire a writer and/or an editor. Nothing turns off readers faster than bad writing. They get confused and have to reread text to try to figure out information. Think about all the times you’ve had to read unclear product installation instructions. You’d never read the information if you didn’t have to. All readers feel the same way. If the articles on your site are unreadable, they will never share the information on social media. They may not even finish reading the text. This is a waste of your time and marketing efforts. It also gives the reader a negative impression of your company.

Broken links

Readers get irritated when they click on a link on your website or blog and it doesn’t work. This can happen for a number of reasons. The original article you’ve linked to may have expired. Websites may be taken down or renamed. Sometimes, companies go out of business and, consequently, the link doesn’t work. In other cases, the original writer entered the link information incorrectly so the link never worked at all. You should always carefully check links to make sure that they function correctly. You will need to review older posts on a regular basis to ensure that the links are still valid. If a blog post has become irrelevant due to broken links, you should remove it. This will keep your readers from getting annoyed and will make your online marketing materials appear professional.

Neglecting naturalized web placement

There are a lot of irritating marketing practices on the internet. Email spam, unnecessary links and blog spamming are epidemic on the internet. Some websites redirect users to irrelevant sites or Tweet useless information. Their Facebook pages are blatant sales platforms and provide no benefit to customers. Your company does not need to resort to these behaviors to have successful marketing efforts.

Naturalized web placement involves a complex understanding of how Google and other search engines rank websites. Search engines change these algorithms on a regular basis to thwart unethical marketing approaches. This is why many businesses turn to marketing professionals and consultants to help them create organic search engine placement (SEO).

Good marketing strategies integrate information about your company and its services with material that interests customers. A marketing professional with in-depth organic SEO knowledge can help you identify the keyword terms that will lead users to your website. Then, they will help you integrate these keywords naturally into your materials. You will avoid creating awkward text that is created merely to increase SEO rankings.

Attracting the wrong traffic

A good website does more than generate traffic. It attracts the right traffic. Your site should contain information that is useful for potential customers. If you integrate blog articles, they should have information that customers need. Content shouldn’t be limited to your company and its products. You can provide problem-solving articles, relevant research and resources that users may not be able to find elsewhere.

If you use substandard marketing practices, you may attract viewers to your site. However, if they aren’t the right viewers, the traffic is useless. Viewers won’t stay on your site to learn more about your products and services. They’ll leave the site quickly to look for what they really want. You only need traffic that consists of potential customers. You need to use the right keywords and SEO strategy to attract these people. Otherwise, you are wasting your marketing efforts.

Search engines evaluate the content of your site to determine what kind of information it contains. SEO best practices change constantly, which is something marketing professionals understand. They can help you develop a naturalized web placement strategy that will attract the right users to your site. Marketing professionals can help you navigate the constantly changing field of organic SEO so that you have a strategy that is current. Some businesses think that SEO marketing is too complicated and frustrating to pursue. Without an SEO strategy, you could be missing out on a lot of future business. It’s actually expensive to not have online marketing plan.

How to Write Quality Content for Social Media

quality contentIf you’re reaching out to clients through social media, you need to be conscious of the message you are sending at all times. These means caring about the complete images your customers receive. Your social media strategy should align with your business goals. The content of your communications, blogs, postings and Tweets is important. You want to send rich, interesting information. However, it’s also important that you pay attention to the details. Don’t be so focused on speed that you neglect the quality of the writing in your communications.

Why does quality matter?

Why does the quality of writing matter so much? Isn’t the information the most important thing? It’s easy to think of social media as a place where normal writing and grammar rules don’t apply. Some writers use abbreviations and don’t capitalize letters or check their spelling. Just because it is common doesn’t mean it’s acceptable. Customers notice the quality of your writing and make judgments based on what they read. They will see carelessness as an indication of a bad attitude and low commitment to quality. If you don’t care enough about the quality of a simple message, will you really care about your customers’ needs? Will you take the time to do your work properly if you can’t even communicate clearly?

Clean copy

The copy in your messages needs to be easy to read and free of errors .Typographical errors are signs of carelessness. Your messages send a lot of information about your business. Potential customers may be exposed to your company for the first time through social media. The first message they read can make or break their impression of you and your services. You may never have a chance to undo a bad impression you’ve made through social media. That’s why it’s so important to get it right the first time. .

Style

You should use an informal, but professional style when writing online. You don’t want the sentence structure to be extremely formal because it will alienate readers. It’s fine to use first and second person terms like “you” and “I”. You can do this and still maintain a professional tone. You want to avoid social media traps that make you sound unprofessional.

  1. The first is using common but inaccurate word spelling. Don’t make words plural using a “z” instead of an “s”. You’ve probably seen text like “good eatz” or “winterz new style!” These spellings might be common on social media but they’re not business-like and you should avoid them.
  2. Another common trap is “capslacking”. This means that the writer doesn’t properly capitalize words in a sentence. It’s a sloppy habit that reflects poorly on the writer.

Confusing terms

Be careful to avoid abbreviations and insider terms. If you use an abbreviation, make sure it is a commonly understood one that the average reader will understand. Don’t use terms that are exclusive to your industry. They may confuse new readers. If you must use an industry term, take the time to explain it. This will minimize frustration for the reader. Some writers include glossaries when they need to use a lot of industry terms. It’s easy to create hyperlinks to definitions in blogging engines like WordPress. This simplifies things for the reader. Don’t talk over the reader’s head. It won’t impress anyone and it will turn readers off. Social media is a way to connect with your readers through easy to understand material.

Grammar guidance

There are a wide variety of grammar sites that can give you guidance on good grammar. It’s a good idea to ask a colleague to read through anything you’ve written. Often, when you’ve worked hard writing something, you don’t notice errors because you’ve read the text so many times. A second pair of eyes will help you spot errors. You can also hire editors on a per-project basis at a low cost. Even professional writers need editing support on a regular basis.

Breaking up text

You can make text easier to read by breaking it up with subheadings or bullet points, like what we’re doing in this article. You can often prepare a post ahead of time by outlining some bullet points and then filling in text on each point. It will be easy to pick out subheadings and keep yourself organized if you outline a post ahead of time. Bullet points are popular on social media because they are easy and quick to read. Subheadings are also popular because readers can scan the heading and decide what parts of the text they want to read.

Simplicity is key

Keep in mind that well-written text is important because it is easy to read. Good writing simplifies material and helps readers gather information quickly. People often turn to social media to help them understand complex topics. Try dividing information into easy to read capsules, such as simple steps and easy categories. You can also do question and answer formats in your blog post. These work well if customers have common questions about your business or related issues. Think about common questions and concerns that your customers have and address them in your blog. If you can simplify issues and information for people through social media, they will come to rely on you in the future.

How can you tell if your text is easy to read? Try reading it out loud to yourself. If it’s difficult or awkward out loud, readers will have problems with it as well. Have someone outside your company read it quickly and ask them a few questions to make all the information is clear to the reader. Always ask someone who is willing to give an honest opinion. Remember, you can’t undo a first impression so you should edit your work carefully.

If you write interesting posts that are relevant to readers, your blog will boost the traffic to your website. Try to provide them with information they can’t find anywhere else. Explain complex information to them in simple terms. Consolidate a difficult process into simple-to-follow steps. Help them find additional information. Following these simple steps will help you get results with your social media efforts.

Why Blogging is Important

Blogging is a great tool for website development and marketing. A lot of people blog, but not all blogs are created equal. Some merely regurgitate information that can be found elsewhere on the Internet. Some blogs are too narrowly focused on the company’s interests without taking the customer’s needs and concerns into consideration. A blog is an important marketing tool and can help you increase your naturalized web placement if you do it properly.

Organic Search Engine Placement

successYou may feel intimidated when you hear terms like organic search engine placement (SEO) but it’s actually a very simple marketing concept. When you have an organic SEO strategy, you are ensuring that when customers search certain keywords related to your business, your website is at the top of the search return list. How do you do this? You do it by integrating these keywords into your content. For example, if you run a business that repairs and replaces vinyl siding, you want your company website to be at the top of the Google list when customers search for terms like “siding”, “insulated siding”, “vinyl siding” and ”improving your home’s exterior.”

Organic SEO means that instead of paying Google to rank your site highly, you improve your placement by working keywords into your website’s content. Blogging is a great way to integrate keywords into your website naturally. You can blog about issues related to your business and the keywords will fit into the text appropriately. A blog should feature new articles on a regular basis. Blog articles don’t need to be long and complex. A few paragraphs with useful information are enough to entice customers into reading your blog.

Identifying Keywords

It’s important to identify the right keywords before you start writing. You can do this by entering terms that are related to your business on Google. You will see a variety of related terms when you search. It can be difficult to identify the right keywords. Many people work with a marketing professional to help them identify their ideal keywords. Marketing consultants are skilled at finding the right keywords quickly. They can also help you understand how customers are searching for information related to your business. This insight can assist you in writing the appropriate content to draw users to your site.

Useful Content

Making your blog useful and pertinent to your customers is the key to getting them to read it. Customers aren’t looking for sales pitches when they read blogs. Instead, they want to read helpful information that is related your company’s industry. The keywords are important, but it’s equally important to integrate these keywords into useful information. If you are writing about vinyl siding, customers aren’t interested in reading about why your company’s vinyl siding installation is superior. They won’t be bother reading articles that are centered on why you are better than your competition.

Your blog should contain articles that focus on the customer’s root needs. Customers who are researching siding may want to read blogs about improving the value of their homes. They also might read articles about protecting their homes from storm damage or strategies for reducing heating and cooling costs. They may also view articles about ways to improve their home’s appearance or low-maintenance strategies for maintaining their home’s attractiveness. These are all issues that are related to siding but are not merely marketing articles. They contain helpful information for customers. When customers find your articles full of useful and reliable information, they are likely to return to your site again. They will see your blog as a resource.

Search Engine Rankings

Most search engines won’t notice your site until you’ve developed a strong, credible presence. This will happen when you provide pertinent information for your customers. When they find articles they like, they will share them on social media and forward the link to friends. They’ll come back to your site over time to read more articles and share them on sites like Facebook, Twitter and Pinterest. This will help increase your site’s ranking.

Getting started on a blog is probably simpler than you think. Many people turn to WordPress as a blogging tool. WordPress is simple to use and has many features that can make your blog look sophisticated and pleasing without a lot of work on your end. You can choose from a wide variety of template themes with that have professional, polished looks; or you can hire a professional web designer to create a theme uniquely branded for your business. Another advantage of WordPress is that you do not need in-depth programming knowledge to create your blog if you’re using a free blogging platform, but if you are looking to have a custom WordPress theme created, then your web designer should be able to help you install WordPress on your hosting account and install the custom theme. After having your web designer publish the WordPress files, you will only need to learn a few steps to begin publishing blog posts immediately. If you are concerned about getting started, look to a web designer for guidance, they assist you with development.

Marketing Support

Many people work with a marketing consultant to help them develop a blog strategy. You don’t necessarily need to work with a consultant over a long period of time to get a marketing strategy in place. A few meetings may provide you with all the information you need. A marketing consultant can provide guidance on issues like understanding social media and organic search engine optimization; you can also hire them to design a marketing plan for your business. They can help you figure out what to blog about and help you set up a blogging tool quickly. One of the greatest challenges business owners face is the rapid changes in marketing on the internet. Trends come and go and users constantly change the way they use information. A regular checkup with a consultant can ensure that you are using your internet marketing tools effectively. You’ll learn about new trends and tools that you can integrate into your strategy.

A marketing consultant can help steer you away from common mistakes that new business bloggers make. Some bloggers try to pack their articles with relevant keywords to improve their organic SEO. This can actually decrease your ranking in search engines. Marketing consultants are skilled at helping you navigate the changing trends in blogging strategies and social media trends to improve your site’s performance over the long term.

What is a Good Content Management System?

wordpress themeThe Content Management System or CMS that you choose should be intuitive to use. Once your marketing team has you up and running, you should feel comfortable taking over at least some of the tasks associated with managing your website. That’s where a good content management system can make the difference.

 

What is a Content Management System?

A content management system is a web application used in the creating, managing, storing and deploying of website content. A good content management system focuses on allowing the non-programmer to write, edit and post content and photos using a simple to navigate web interface, which is why WordPress is considered one of the best CMS tools available.

 

When WordPress was first released it was best known for its ease of use by bloggers, but over the years, the platform has morphed into much more. WordPress is completely customizable, allowing small and medium sized businesses the opportunity to work with their design and development teams to create a custom them specific to their brand that is also search engine friendly, while having the ability manage their content.

 

Installing

Make sure you choose a CMS that doesn’t just focus on those that are highly tech savvy. Website frameworks comes with endless bells and whistles that you can take advantage of, but you aren’t going to use these if you need an IT degree to be able to make them work. Instead choose a CMS that’s designed for your level of understanding, your marketing consultant can help you pick a winner. WordPress CMS frameworks offer you an easy way to take advantage of what a CMS has to offer.

 

Easy to Create and Edit

Make your business task simpler and hire a marketing team to design your custom website –branded just for you, help you select a reliable hosting provider with the proper CMS security in place, and get your initial website up and then, you can take it over the content and photo additions. Keeping your site’s content up-to-date is key to gaining placement on the web. Good and frequently added web copy drives traffic to your company’s website. If you want to easily update your content without having a webmaster on retainer, an HTML program or FTP software, then you need WordPress as your platform.

 

There are four popular Content Management Systems: Joomla, Drupal, Expression Engine and WordPress. However, WordPress is the most popular of all and the most recommended by marketing specialists. WordPress is an open source framework that has thousands of developers working on it – creating new plug-ins, identifying and fixing security risks, and improving both user and admin interface experiences. With WordPress you have a team of developers and teachers world-wide. Talk to your marketing team to find out why WordPress is the most recommended CMS.