Category Archives: SEO

The Value of Hiring a Professional SEO Company

SEOYou’ve built a great looking website, but without the proper search engine optimization you aren’t going to bring the targeted traffic you need to your site. While you can attempt to do your own optimization, the success rate is slim if you’re not informed of the latest indexing algorithms from Google and trends. Since your site’s naturalized optimization is critical to the success of your website, you should hire a SEO company that has professionals on staff to help create a winning, customized strategy to fit your goals and budget.

 

Today organic SEO is recognized as the way to go. Naturalized SEO focuses on your site’s content and code, along with ensuring your keywords are within the content and appear the appropriate number of times to maintain the correct keyword density for the search engines to pay attention.

 

How organic SEO will change your business:

  • Increase the traffic to your website that is targeted and therefore more likely to purchase
  • Improve your current rankings in SERP (Search Engine Results Page)
  • Improve your long term traffic and rankings so that you can maintain this over the years
  • Control your expenses because you are not paying for PPC advertising that can be very costly; organic campaigns are usually billed at a set monthly amount

 

Organic SEO practices will also make ensure that your website isn’t participating in unethical practices (commonly known as Black Hat) that over the long term will harm your business’s online presence. With truly naturalized web placement there is no blog spamming, no email spamming, no link farms, no random links, no 3-way links and no redirect hijacking.

 

Why Organic SEO is so Successful

  • With naturalized SEO the content is the focus, because it is this content that the search engine spiders will read to determine what your site pages are all about.
  • The search engines will often utilize the content you provide in your title tag to learn what your page is about, so make sure that this is accurate.
  • When you take time doing your research and include a useable link structure that’s relevant to your site, you make the search engines happy.
  • You don’t pay per click and there’s no advertising, so organic listings helps eliminate fraudulent clicks and make it more likely that quality traffic is reaching your business’ website.

 

Some complain that organic SEO requires too much time and effort, but what they don’t realize is that the benefits are significant, making it worth the time you put into it or the money you spend with a professional. Others are impatient; instead they prefer the immediate effects of using a link

What is Google Penguin 2.0?

google penguinGoogle has recently implemented their latest algorithm update Google Penguin 2.0 in an effort to further target websites that contain inbound links from sites that are questionable, irrelevant, low-quality, and in general questionable. SEO marketing teams are quickly bringing themselves up to speed with these changes so that they can continue to bring organic search traffic to their clients websites. If you manage your own sites, you’ll need to become familiar with these changes.

 

For years Google has been telling webmasters to create content that is interesting, relevant, and targets their specific market. However, typically until recently, search engines didn’t do a great job of recognizing the difference between good and bad content. Google Penguin 2.0 does a better job of validating the off page links that separate good content from the rest and marketing companies are ensuring the content of their client sites meets these new expectations.

 

For online content to gain visibility it needs to be read and shared. If content really is good and visitors really do like what they find the theory is that information should quickly be shared and therefore it should be easily found on relevant third-party authoritative sites.

 

Penguin 2.0 will specifically target sites that get most of their links from untrustworthy, unauthoritative sites. Generally, this is attributed to average content. Search engine marketing specialists will ensure you do not fall into this trap.

 

Instead, you should focus on creating SEO content that is more than just average – content that stands out as original, is packed with valuable information that is relevant, and contains content that can drive leads, conversions, referral traffic, email list growth and social buzz. Having a marketing team working for you will ensure that your site content is what Google and other search engines are looking for.

 

When SEO content is remarkable, there is no question that online media wants to know all about it and to share it. However, as good as the intentions are, not all of the remarkable content that finds its way onto the internet gets mentioned. That’s where a professional marketing company can really shine ensuring you get the exposure you should through a number of sources including the use of digital public relations (PR) techniques to ensure that your content is exposed to large audiences of relevant traffic.

Organic SEO… What’s That and How Can I Use It

organic seoThere’s this term that’s been floating around the web lately, “Organic SEO”. Many people are asking, what does that mean and how can I use it to enhance my business?

 

Organic SEO (search engine optimization) is a term used to describe the development of a naturalized web placement on search engine result pages. Simply put, Organic SEO involves the steps you can take to naturally make your website have a higher placement in search results rather than paying to showcase your website on search engines. Organic SEO may be just as important as website development itself.

 

There are several methods of doing this such as creating relevant content for users, and using optimal keywords and hyperlinks throughout the content. For example, let’s say you own an interior design business in Phoenix and are looking to increase traffic to your website in hopes to increase your local business. What you want is for your website to be the go to site when someone in Phoenix searches for interior design topics. With Organic SEO, you need to think about the average Internet user and what keywords they might type in when looking for an interior designer in your area. Some example might be interior designers, interior decorating company, home staging, home organizing, and Phoenix.

 

You would then want to write articles for your WordPress blog about relevant topics. You can write articles providing interior design, home staging, and organizing tips. Throughout your article you will use your selected keyword(s) and create hyperlinks to your websites with that keyword. A good rule of thumb is the 1-2% rule. Meaning that a keyword should make up no more than 1-2% of the content. So, for example, in a 400-word article, you would use your keyword about 4-8 times. It is also important to not over do the hyperlinks. Most organic SEO articles will not use a hyperlink more than once per keyword.

 

Organic SEO is one of the best ways to ensure your webpage has naturalized web placement, but it doesn’t happen overnight. Remember, it may take time to see results. If all of this sounds confusing to you, or if you feel you just don’t have the time and effort to take on this task, then consider hiring a professional marketing company who can help you achieve naturalized web placement.

Organic SEO: Tips for the Novice Looking for Naturalized Web Placement

organic seoTip #1: Make Sure Your Content is Interesting and Original

It is not only important that your content is interesting and engaging for the reader, but your content should be unique as well. You will want your content to be original, without any duplicate content that may be on another website. Duplicate content will do nothing but weaken your Organic SEO (search engine optimization). So avoid copying and pasting relevant information and take the time to create your own. It will pay off on in the long run.

 

Tip #2: Fill Your Content with Relevant Keywords, But Don’t Over Do it

Take the time or hire a professional to do keyword analysis and research to ensure you use keywords with the best performance. Although keywords are essential to organic SEO, it is important not to overuse them. Optimize only 1 or 2 keywords per webpage or blog post. If you want to optimize for more keywords, create more pages in your website.

 

Tip #3: Do Not Attempt to Use Hidden Text

Although it might seem like a good idea to use hidden text on your website, it can actually negatively impact your organic SEO placement. Most search engines cannot only detect the use of hidden text, but will actually penalize your organic results for it.

 

Tip #4: Create a Sitemap and Submit it to Your Favorite Search Engines

Your sitemap should be a detailed map of your website, similar to a table of contents. An added bonus to creating a sitemap is that it allows hidden URLs that you don’t want accessible to the public to be accessible by search engine crawlers.

 

Tip #5: Make Sure Your Backlinks are Organic

Any organic SEO consultant can tell you the true importance of backlinks for your naturalized web placement. Inorganic backlinks will not impact your web placement at all. Socializing and sharing your content will ensure to improve your web placement naturally. Write press releases and articles and encourage others to share and link your content.

 

Tip #6: Hire a Marketing Company to Help You

Naturalized web placement is not easy to achieve. It takes time, effort and know-how. Hiring a marketing company with expertise in organic SEO is the most cost-effective way to ensure that you achieve the highest rankings in a timely manner.

Why Website Copy is Key to Successful Organic Placement

website copyThe website content on your webpage is the key to good organic search engine placement. Why? Good search engine placement is the result of good Search Engine Optimization. This is the practice of ensuring that your search engine placement is high on the list when users search for keywords and terms that would naturally be associated with the products and services your company offers.

To understand search engine placement, it is important to understand how people search for products and services on the internet. They enter search terms that they hope will lead to what they are looking for. If the first few results don’t produce what they want, they will slightly alter the search terms that they use. These search terms are often referred to as “keywords”.

You can find out which search terms are most popular when it comes to the products and services that are most relevant to your company. Then you can create website content that includes these keywords. You can write content, include short how-to-articles and film videos with descriptions that include the keywords that will increase your website’s rankings when it comes to search engine placement.

It requires regular research to keep your website content relevant and populated with the appropriate keywords. Users may change the search terms they use based on advertising campaigns by other companies, market conditions or product changes. You will need to continually research what keywords users are inputting into search engines and which search engines are funneling traffic to your website. Otherwise, you may find that your website’s search engine placement has dropped from a high-ranking placement to a lower one, which makes it less likely that users will click on your website. Search Engine Optimization requires constant research and updating of your website content, but it will increases the chances that users will see the content you want them to see on your website.

Why Relative Links are Important to Your Organic SEO Strategy

seo strategyThere are two kinds of links that can support your organic search engine placement which can be used to link to another page on the internet. These are relative or absolute links. The main difference between the two is in the amount of information they contain. Absolute links are longer and contain a great deal of information. Relative links are limited in that you can only use them on the same server in which they are hosted. If you move to a different server, you will have to update these links.

Relative links are more portable than absolute links. It is easier to copy or move these types of links to different parts of a webpage if necessary. If you want to repeat the relative link several times within a website, this type of link will be simple to copy. Relative links can lead to a shorter download time, which means users are less likely to lose patience downloading documents from your site when these types of links.

It is important to test your relative links before you deploy them live. You will want to ensure that they work before your users click on them. If you make any changes to your webpage in general or the server that you use, you should also test your links to ensure that they still work.

You may use relative links as a part of organic search engine placement, which is a strategy of naturally enhancing the visibility of a website. During organic search engine placement, you will use certain keywords, links and content to increase the ranking of your website by search engines like Google and Bing. Links are an important part of the content that increases search traffic during organic search engine placement. Other types of content may include reviews, informative articles, video descriptions and many other types of content that could interest readers.

How can I increase my business’ online presences?

online presenceIf you are like most business owners, one of your concerns is increasing your business’ online presence. One way you can do this is through Search Engine Optimization. This is the most effective way to make your company more visible to the people who are most likely to be interested in your company’s products and services.

Search Engine Optimization is a method of making your website more visible to those readers who are searching for goods and services online. It helps you get the largest possible number of visitors to your website by ensuring that your website is high on the list of naturalized results that search engines like Google and Bing produce. When you use Search Engine Optimization techniques, you try to drive traffic to the site organically or naturally instead of paying sponsorship or placement fees.

When you use Search Engine Optimization, you try to increase your business’ online presence by working naturally within the criteria search engines want. You should consider the way people search for the kinds of products and services that your business offers. Then, you research the search terms and keywords that people typically use to find the kind of products and services that you offer.

When you understand what types of searches your potential clients are performing, then you can work on tailoring your keywords so they will be able to find your business online. You should develop content that incorporates the keywords and search terms that are most popular and related to your business. You can naturally integrate these keywords and search terms into your website through blog articles, videos and other online content. Then, when users search for the types of products and services you offer, they will find your business easily because your company will show up in the top search results that are returned by search engines. This is how Search Engine Optimization can help increase your company’s online presence.