How to Enrich Your Online Presence

How long will it take customers to forget about you? You don’t want to find out the answer to this question the hard way. Establishing social media accounts is a first step, but you shouldn’t stop there. When it comes to Facebook and other social media, you need to regularly post or your readers will quickly lose interest in your page. If you don’t post often enough, your posts won’t show up in your readers’ newsfeeds. It doesn’t matter how many friends or fans you have if no one is seeing activity from your page.

Create a blog

wordpressMany companies have added blogs to their websites. Why? Blogs are a valuable tool for reaching out to customers. You can create a blog simply and quickly using WordPress. If you want support using the tool, you can work with a website developer who is experienced with WordPress. They can quickly install the tool and help you update it over time. Once installed, the tool is as simple to use as most word processing software. You can easily write articles, use spell check and add graphics and links.

Your blog can contain a wide variety of articles. Focus on content that is useful for consumers. The blog shouldn’t be an obvious marketing tool. Instead, it should contain information like:

  • How to solve common problems customers have with your products.
  • Ways to resolve issues that don’t involve your products but are related to your industry.
  • Answers to common questions customers have about projects that are related to your products and services.
  • Articles about trends in your industry.
  • Assistance in researching common concerns.
  • Advice from experts in your industry.

Spice up your Facebook page through WordPress Plug-ins

jetpack pluginYou can easily create a blog on WordPress and link relevant articles through your Facebook page. WordPress has a plug-in that can help you make the most of your blog and Facebook relationship. You can schedule articles to automatically post to your social media pages. What is social integration? It also known as social publishing. It means you can cross-post your content between your WordPress account and your Facebook timeline. This helps you save time and send your posts to Facebook immediately. You can also tag friends and other pages which will help you distribute your content to a wider audience.

The WordPress plug-ins are simple and don’t require complex coding on your end. If you don’t have the time or staff resources to deal with WordPress plug-ins, you can find a contract website developer who can install these plug-ins quickly and inexpensively. Ask the installer to explain how the new plug-ins work and how you can use them effectively.

You can publish new content to Facebook in more than one way. First, you should have a company page set up. You can regularly post content and it will appear on your fans’ newsfeed. Next, your authors can create their own Facebook pages so they can share their articles with their followers. Encourage employees to repost links on articles that interest them.

You can use WordPress widgets to point users towards useful content. You can add a recommendations box to refer users to site content based on likes and comments from other users. You can also do this through an activity feed. You can also embed the public post content on Facebook in your WordPress posts easily by entering a shortcode or embedding a link.

Update WordPress Features

WordPress adds new features all the time. New WordPress widgets can help you boost your interactions with customers all the time. You can use social plug-ins that let you learn more about your friends and followers. The activity feed will show your friends’ and fans’ activity on Facebook. This might include their comments on other pages and likes. You can use this information to create posts and articles that relate to the interests your customers have.

WordPress plug-ins allow you to create richer comments sections on your blog. The plug-ins make it possible for readers to comment on your site and post these comments back to Facebook. You have the option to use moderation tools. Why are these tools important? Many spammers use comments sections to plug their websites or post irrelevant links. Other times, readers get into arguments on unrelated issues in the comments section. You don’t want this type of content to post to your Facebook page. It wastes your reader’s time and they’ll get in the habit of ignoring your posts. They may even hide your newsfeed so that they can’t see the information.

Make Use of “Like” and “Send” buttons

facebook likeYou can use WordPress widgets to embed “Like” and “Send” buttons into your posts. Customers can then easily share your content to Facebook using the buttons. They don’t have to take the extra step of copying and pasting the link to their pages. This makes them much more likely to share your content on social media.

General tips for social media

Here are some general tips that will help you keep your social media presence relevant and engaging:

  • Post regularly. Don’t neglect your blog or social media accounts. If you don’t have time to create posts and links, work with a social media expert. There are a variety of writers and marketing consultants that can do this work on an as-needed basis.
  • Share useful information. Don’t send blatant marketing materials. Instead, share information that will interest your readers.
  • Avoid engaging in controversial issues on your company’s social media. Don’t send, like or repost content on politics and social issues no matter how strongly you might feel about them. Your customer base is diverse and if people are offended by posts, they’ll probably delete you from their Facebook and other social media accounts.
  • Use Twitter to send your information to users. This can help remind them to visit your page on a regular basis.
  • Run contests and regular promotions. Send the information through social media and encourage users to share with their friends. Many companies successfully use coupons and regular specials to engage readers.

Keeping social media up to date is a critical part of the modern marketing process. Remember, if you don’t have the time or staff to dedicate to these efforts, you can always hire consultants to support you. If you neglect social media, you will miss out on opportunities to engage potential customers. This can have a direct impact on you company’s bottom line.

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