Organic SEO… What’s That and How Can I Use It

organic seoThere’s this term that’s been floating around the web lately, “Organic SEO”. Many people are asking, what does that mean and how can I use it to enhance my business?


Organic SEO (search engine optimization) is a term used to describe the development of a naturalized web placement on search engine result pages. Simply put, Organic SEO involves the steps you can take to naturally make your website have a higher placement in search results rather than paying to showcase your website on search engines. Organic SEO may be just as important as website development itself.


There are several methods of doing this such as creating relevant content for users, and using optimal keywords and hyperlinks throughout the content. For example, let’s say you own an interior design business in Phoenix and are looking to increase traffic to your website in hopes to increase your local business. What you want is for your website to be the go to site when someone in Phoenix searches for interior design topics. With Organic SEO, you need to think about the average Internet user and what keywords they might type in when looking for an interior designer in your area. Some example might be interior designers, interior decorating company, home staging, home organizing, and Phoenix.


You would then want to write articles for your WordPress blog about relevant topics. You can write articles providing interior design, home staging, and organizing tips. Throughout your article you will use your selected keyword(s) and create hyperlinks to your websites with that keyword. A good rule of thumb is the 1-2% rule. Meaning that a keyword should make up no more than 1-2% of the content. So, for example, in a 400-word article, you would use your keyword about 4-8 times. It is also important to not over do the hyperlinks. Most organic SEO articles will not use a hyperlink more than once per keyword.


Organic SEO is one of the best ways to ensure your webpage has naturalized web placement, but it doesn’t happen overnight. Remember, it may take time to see results. If all of this sounds confusing to you, or if you feel you just don’t have the time and effort to take on this task, then consider hiring a professional marketing company who can help you achieve naturalized web placement.