Tag Archives: cms

What is a Good Content Management System?

wordpress themeThe Content Management System or CMS that you choose should be intuitive to use. Once your marketing team has you up and running, you should feel comfortable taking over at least some of the tasks associated with managing your website. That’s where a good content management system can make the difference.

 

What is a Content Management System?

A content management system is a web application used in the creating, managing, storing and deploying of website content. A good content management system focuses on allowing the non-programmer to write, edit and post content and photos using a simple to navigate web interface, which is why WordPress is considered one of the best CMS tools available.

 

When WordPress was first released it was best known for its ease of use by bloggers, but over the years, the platform has morphed into much more. WordPress is completely customizable, allowing small and medium sized businesses the opportunity to work with their design and development teams to create a custom them specific to their brand that is also search engine friendly, while having the ability manage their content.

 

Installing

Make sure you choose a CMS that doesn’t just focus on those that are highly tech savvy. Website frameworks comes with endless bells and whistles that you can take advantage of, but you aren’t going to use these if you need an IT degree to be able to make them work. Instead choose a CMS that’s designed for your level of understanding, your marketing consultant can help you pick a winner. WordPress CMS frameworks offer you an easy way to take advantage of what a CMS has to offer.

 

Easy to Create and Edit

Make your business task simpler and hire a marketing team to design your custom website –branded just for you, help you select a reliable hosting provider with the proper CMS security in place, and get your initial website up and then, you can take it over the content and photo additions. Keeping your site’s content up-to-date is key to gaining placement on the web. Good and frequently added web copy drives traffic to your company’s website. If you want to easily update your content without having a webmaster on retainer, an HTML program or FTP software, then you need WordPress as your platform.

 

There are four popular Content Management Systems: Joomla, Drupal, Expression Engine and WordPress. However, WordPress is the most popular of all and the most recommended by marketing specialists. WordPress is an open source framework that has thousands of developers working on it – creating new plug-ins, identifying and fixing security risks, and improving both user and admin interface experiences. With WordPress you have a team of developers and teachers world-wide. Talk to your marketing team to find out why WordPress is the most recommended CMS.

Why You Should Use WordPress as Your Website’s CMS

wordpressWordPress has grown from a blog site to so much more. In fact, today it’s by far the most popular CMS (Content Management System) for building a website. Of course, you can still build a blog, but it’s important to realize you can do so much more!

The Difference Between Non CMS Websites and WordPress

When a developer builds a website with standard HTML, he/she creates a static template. Using this template each of the web pages is created and then it saves as its own file. Each page will contain both the template (presentation layer) and the content (content layer) for that page. This file is then uploaded to the site. If you want to make a change, big or small, to the content of the web page, you need to change the file and then upload it again. You always risk messing up your formatting during this process.

WordPress handles this differently, because all of the content is stored in a database. That means anytime you need to change content it’s very easy and you never have to be worried about messing up your template. The template or presentation layer and the content layer are always stored separately.

Great, so we’ve established why WordPress is better because it uses a content management system (CMS); now let’s look at for more reasons why this CMS based platform is a great choice.

4 Reasons Why You Should Use WordPress for Your Website

  1. The Ease of Content – You will find it is easy to create, edit, and manage all of your content. Once your site has been designed by your marketing team, you will be able to easily manage your content, without worry of destroying your template.

  2. Business Branding – This is an easy way to brand your website and business, making it an excellent choice for business. Your customers and potential customers need to recognize your business and your website is a powerful tool for achieving this.

  3. Extensibility – WordPress is Open Source, which means it offers a continuously growing and expanding number of developers who are constantly creating new themes and new plugins, including social media plugins, extending the functionality.

  4. Support – There is a very large support network for WordPress. You can find an experienced marketing and design company to create your website using WordPress.

WordPress with its content management system functionality offers you a superior alternative to non CMS functionality. Your marketing team will design your site to maximize your branding and exposure.

Why Your Business Should Use WordPress

Wordpress DesignWordPress is one of the most user friendly platforms available today, even better, this CMS or content management system is free. Just stop by WordPress.com to get your copy, unless of course you are using one of the many hosting services with 1 step install.

 

Essentially, creating a basic website quickly and affordably has been made possible with this CMS. Those of you seeking advanced functionality, customization, or features may still need to enlist the help of a professional website designer to make your site just perfect. Whichever way you choose to go, WordPress is still a great choice and here are just a few of the reasons why.

Reason #1: WordPress is Simple and User Friendly

WordPress is easy to navigate and those of you with even basic skills should be able to navigate and update your site. Even though you can make a lot of improvements to the site yourself, getting everything setup may be better left to a professional, but once that is done, you can take the reins on your new site.

 

Reason #2: WordPress is Open Source

WordPress is open source, meaning they allow everyone to participate in its development. The advantage to this is that there are thousands of people working to improve WordPress, rather than just one single company.

 

Reason #3: WordPress is SEO Friendly

In addition to being user friendly, WordPress is very SEO friendly as well. There are several programs that will help you set up basic SEO without any expertise in the area. WordPress websites tend to do much better with naturalized web placement in search engines than other website development platforms; one of my favorite plugins is Yoast SEO. This is a great tool and with some studying or professional help, can make a big difference in the amount of traffic to your site.

 

Reason #4: WordPress Has Several Plugin

Plugins are basically add-ons that give your website advanced functionality. This could include adding a store to your site, increasing the ability for social sharing, or even allowing single sign in features. If you are not sure where to start, a professional website designer can get you headed in the right direction. Remember, time is valuable, don’t waste yours guessing while a pro could be fixing.

 

Reason #5: WordPress Makes it Easy to Update Content

You don’t have to know any complicated HTML formulas to update your website with WordPress. It comes with a simple rich text editor that anyone can use. This means that once your site has been designed, you should be able to login and update content and blogs on your site. If you do need some advanced HTML coding on your site, be sure to consult a professional to avoid costly damages.

 

Reason #6: WordPress Themes are Aesthetically Pleasing

Sometimes you need a website, but have a very limited budget. Selecting one of the free WordPress themes is a great way to get started. As your budget increases, you can then improve your current theme or even have a custom one made for your site.

 

Ultimately WordPress has forever changed the way in which many of us will build our website. Rather you try it yourself or enlist professional help, you would be wise to choose WordPress for your personal or business Website.