If you’re reaching out to clients through social media, you need to be conscious of the message you are sending at all times. These means caring about the complete images your customers receive. Your social media strategy should align with your business goals. The content of your communications, blogs, postings and Tweets is important. You want to send rich, interesting information. However, it’s also important that you pay attention to the details. Don’t be so focused on speed that you neglect the quality of the writing in your communications.
Why does quality matter?
Why does the quality of writing matter so much? Isn’t the information the most important thing? It’s easy to think of social media as a place where normal writing and grammar rules don’t apply. Some writers use abbreviations and don’t capitalize letters or check their spelling. Just because it is common doesn’t mean it’s acceptable. Customers notice the quality of your writing and make judgments based on what they read. They will see carelessness as an indication of a bad attitude and low commitment to quality. If you don’t care enough about the quality of a simple message, will you really care about your customers’ needs? Will you take the time to do your work properly if you can’t even communicate clearly?
The copy in your messages needs to be easy to read and free of errors .Typographical errors are signs of carelessness. Your messages send a lot of information about your business. Potential customers may be exposed to your company for the first time through social media. The first message they read can make or break their impression of you and your services. You may never have a chance to undo a bad impression you’ve made through social media. That’s why it’s so important to get it right the first time. .
You should use an informal, but professional style when writing online. You don’t want the sentence structure to be extremely formal because it will alienate readers. It’s fine to use first and second person terms like “you” and “I”. You can do this and still maintain a professional tone. You want to avoid social media traps that make you sound unprofessional.
- The first is using common but inaccurate word spelling. Don’t make words plural using a “z” instead of an “s”. You’ve probably seen text like “good eatz” or “winterz new style!” These spellings might be common on social media but they’re not business-like and you should avoid them.
- Another common trap is “capslacking”. This means that the writer doesn’t properly capitalize words in a sentence. It’s a sloppy habit that reflects poorly on the writer.
Be careful to avoid abbreviations and insider terms. If you use an abbreviation, make sure it is a commonly understood one that the average reader will understand. Don’t use terms that are exclusive to your industry. They may confuse new readers. If you must use an industry term, take the time to explain it. This will minimize frustration for the reader. Some writers include glossaries when they need to use a lot of industry terms. It’s easy to create hyperlinks to definitions in blogging engines like WordPress. This simplifies things for the reader. Don’t talk over the reader’s head. It won’t impress anyone and it will turn readers off. Social media is a way to connect with your readers through easy to understand material.
There are a wide variety of grammar sites that can give you guidance on good grammar. It’s a good idea to ask a colleague to read through anything you’ve written. Often, when you’ve worked hard writing something, you don’t notice errors because you’ve read the text so many times. A second pair of eyes will help you spot errors. You can also hire editors on a per-project basis at a low cost. Even professional writers need editing support on a regular basis.
Breaking up text
You can make text easier to read by breaking it up with subheadings or bullet points, like what we’re doing in this article. You can often prepare a post ahead of time by outlining some bullet points and then filling in text on each point. It will be easy to pick out subheadings and keep yourself organized if you outline a post ahead of time. Bullet points are popular on social media because they are easy and quick to read. Subheadings are also popular because readers can scan the heading and decide what parts of the text they want to read.
Simplicity is key
Keep in mind that well-written text is important because it is easy to read. Good writing simplifies material and helps readers gather information quickly. People often turn to social media to help them understand complex topics. Try dividing information into easy to read capsules, such as simple steps and easy categories. You can also do question and answer formats in your blog post. These work well if customers have common questions about your business or related issues. Think about common questions and concerns that your customers have and address them in your blog. If you can simplify issues and information for people through social media, they will come to rely on you in the future.
How can you tell if your text is easy to read? Try reading it out loud to yourself. If it’s difficult or awkward out loud, readers will have problems with it as well. Have someone outside your company read it quickly and ask them a few questions to make all the information is clear to the reader. Always ask someone who is willing to give an honest opinion. Remember, you can’t undo a first impression so you should edit your work carefully.
If you write interesting posts that are relevant to readers, your blog will boost the traffic to your website. Try to provide them with information they can’t find anywhere else. Explain complex information to them in simple terms. Consolidate a difficult process into simple-to-follow steps. Help them find additional information. Following these simple steps will help you get results with your social media efforts.