Tag Archives: google+

The Challenges of Today’s Social Media Manager

google +Social media managers have their work cut out for them. Whether you are working on your business image or a new brand, you need to be constantly penetrating niche markets, especially new ones as they appear. Let’s look at some of the challenges you might find yourself facing.

Content Asset Management

What many don’t realize is that all of your content are assets. If you were a financial manager, you would be carefully managing all of your financial assets. It’s the same when you are a social media manage, you should be carefully managing all of your content. Did you know that content can become very profitable? This can happen fast and for no obvious reason. If this happens to you, hopefully you have a content asset management strategy already in place so that you can boost your sales.

For example, you posted a blog almost 5 years ago, then today it ranks on page 1 of Google. Suddenly you receive tons of traffic from this old post. It would be a mistake to ignore what was going on and instead continue to focus on your new posts. It would be wise to see if you could figure out why suddenly this content is so hot and then turn that into an opportunity to make money.

Content Integrity

Social media managers have a tendency to copy the style, format, and tone that everyone else is using. To make sure your content is in line with your social media goals, and to ensure you maintain your integrity, you should develop your own set of parameters for the formating, spacing, tone, style, etc. that will apply to your social media. For example, you could use your own unique style on Twitter and Facebook to get more followers.

Good Enough Syndrome

One of the main challenges social media managers face is ‘what’s good enough?’ A common mistake is to think that if something sort of works, then it’s a win, and it’s good enough. This actually is wrong! Social media needs to go above and beyond. You need to pay close attention to detail. Average work isn’t acceptable.

Social media managers have their work cut out for them in what is still really much like the ‘wild west’ where the rules aren’t clear, especially for business owners. Another option you have is simply to hand this task over to a marketing company that ensures you get the most out of your social media.

What is Google Penguin 2.0?

google penguinGoogle has recently implemented their latest algorithm update Google Penguin 2.0 in an effort to further target websites that contain inbound links from sites that are questionable, irrelevant, low-quality, and in general questionable. SEO marketing teams are quickly bringing themselves up to speed with these changes so that they can continue to bring organic search traffic to their clients websites. If you manage your own sites, you’ll need to become familiar with these changes.


For years Google has been telling webmasters to create content that is interesting, relevant, and targets their specific market. However, typically until recently, search engines didn’t do a great job of recognizing the difference between good and bad content. Google Penguin 2.0 does a better job of validating the off page links that separate good content from the rest and marketing companies are ensuring the content of their client sites meets these new expectations.


For online content to gain visibility it needs to be read and shared. If content really is good and visitors really do like what they find the theory is that information should quickly be shared and therefore it should be easily found on relevant third-party authoritative sites.


Penguin 2.0 will specifically target sites that get most of their links from untrustworthy, unauthoritative sites. Generally, this is attributed to average content. Search engine marketing specialists will ensure you do not fall into this trap.


Instead, you should focus on creating SEO content that is more than just average – content that stands out as original, is packed with valuable information that is relevant, and contains content that can drive leads, conversions, referral traffic, email list growth and social buzz. Having a marketing team working for you will ensure that your site content is what Google and other search engines are looking for.


When SEO content is remarkable, there is no question that online media wants to know all about it and to share it. However, as good as the intentions are, not all of the remarkable content that finds its way onto the internet gets mentioned. That’s where a professional marketing company can really shine ensuring you get the exposure you should through a number of sources including the use of digital public relations (PR) techniques to ensure that your content is exposed to large audiences of relevant traffic.

Why You Should Hire a Professional to Maintain Your Social Media Accounts

maintenanceMaintaining your social media accounts may seem like something you can do on your own. Why should you hire a professional? There are a number of good reasons to hire a professional to manage your social media accounts. First, it is very time consuming to manage your company’s digital presences. Secondly, it takes a great deal of research and effort to make your company visible online.

Search Engine Optimization, referred to as SEO, means that you take steps to make sure that your website is visible to customers when they search for it online. You must understand what keywords customers use to search for similar products and services that would lead them to your website. You should also understand what keywords searches are currently leading people to your website. Once you understand this information, you should then develop content that will include these keywords and search terms. This will increase the chances that search engines like Google or Bing will rank your website among the top search results it returns when customers enter those key search terms.

Keywords and search terms are not static. You can’t depend on people to always use the same terms to lead them to your website. Changes in the marketplace may affect how they search for information. A professional SEO or social media manager knows that it is important to constantly research media to adapt website content. This is how they keep the company’s SEO presence strong and ensure that customers are finding the company’s content as quickly as possible.

You can do these tasks yourself, but they are extremely time-consuming. The research should be a daily task. In addition to monitoring search terms, it is important to monitor the incoming website traffic to make sure that SEO efforts are having results. Often, hiring a social media professional is the best route to ensuring your business’ digital success.

Brand your Social Media Pages with Custom Graphics

Social Media BrandingSocial media is a key strategy in most modern companies’ quests to retain current customers and gain visibility with new customers. A social media presence is important in terms of helping customers find your company, letting them know about sales and special pricing opportunities and it is one of the best ways for potential customers to find your company. Many people identify a business by their look or the graphic media brand that represent the company. That’s why good design is an essential aspect of social media, even though many people try to cut the budget by scrimping on graphic design.

Custom graphics are a way to give your social media pages a unique look that will help build brand identity for you or your company. It is important that your media utilizes a professional graphic design service to ensure the graphic identity memorable and cohesive. There are many companies competing for people’s attention and sleek, professional graphic design quickly captures people’s attention.

Because copyright laws are in place for many of the images found in web searches, you should never use an image without attributing it to the proper source or buying the rights to use the image. That is why many companies use custom graphic design work from graphic artists to represent their company. First, they do not have to worry about copyright issues, as the design will secure the necessary rights. Secondly, the artist can create a custom illustration or design to match the company’s needs. The image will represent the company in the exact way they want to show themselves to potential customers.

Purchasing custom graphic design is ideal for social media because the artist can size the art correctly. If the piece of art is not sized correctly, it will look strange or convoluted on different types of social media, such as Twitter, Google+ or Facebook. Different sizes of images need to be used for different types of media. This is why hiring an professional graphic artist to do your custom images is the best choice for your company.