Tag Archives: graphic design

Encouraging Users to Visit Your Sites Regularly

The goal for business social media sites like Pinterest, Facebook and Twitter is to build customer awareness. These sites are an important part of any modern marketing campaign. These tools help you increase your website placement in natural ways. You’ve probably noticed websites that rank at the very top of website searches for certain terms and are labeled sponsored or have a different background color. Often, these sites pay search engines for high placement through pay-per-click (PPC) services. You don’t have to pay to get good results, if you are patient and willing to put in the work to gain placement organically. You need to build an organic enhancement strategy that incorporates a social media presence that supports your overall marketing strategy.

Pinterest

pinterestIf you visit department stores, boutiques and other fashion websites, you may notice that they have a “Pin It” option. This means users can click the button and pin items they like to their Pinterest accounts. Pinning your product allows the user to return later to buy the products. Customer pinning also helps in your marketing efforts giving your product a chance to go viral. Once pinned, other pinners will see your product on the person’s Pinterest page, and they may decide to pin the item to their boards. More and more people see your product as it is pinned to pages. People tend to follow other Pinterest users with similar interests. This increases the likelihood that your product will be seen by potential customers.

You can create a Pinterest account for your company in under 5 minutes and start pinning, but beware “pinning” can be so much fun it may not feel like work! Creating a Pinterest account is a creative process so be sure someone with the right skills is in charge. The page needs to be appealing and interesting without being self-serving. Don’t pin every item in your catalog to your page. Instead, create themes and pin items within the themes.

pinterestEngage your customers by repinning items from follower’s accounts; this will make them feel included in your efforts. Pin items often and include a wide variety of items on your page. Don’t use straight marketing materials. Instead, use items that are visually interesting and that will inspire consumers. Create boards that relate to your business in a creative and interesting way. For example if you’re a travel agent, create a “Bucklist” board and pin the activities people should do in their lifetime – visit Paris, see the Parthenon in Greece and Nashville, TN, cruise to Alaska. Employ the tool called “WiseStamp” which enables you to display recent pins in email newsletters, capturing your audience’s attention.

Always add a “follow” button on your web site and install the Pinterest app on your business Facebook page. This will make it possible for people to keep up with your pinning on regular basis. Remember that Pinterest is a primarily visual tool –beautiful and interesting images are how you capture attention. If you are unsure how to create a Pinterest page that engages customers, work with a marketing consultant or designer. They can help you understand how to use the platform in an engaging way and show you examples of successful pages.

Facebook

There are many ways to optimize your use of Facebook. It’s a popular social media tool with over a billion accounts, but companies often don’t make the most of it. You can use Facebook as a key part of your marketing efforts, especially if you are willing to sponsor your posts.

facebookGive users the option to share posts with friends and tag themselves in your photos. This will increase your visibility among your potential target audience. Many companies effectively attract interest by running promotions through Facebook like Soma with their “This” or “That” contest where a commenter can win an item. Consumers like looking for deals, so posting coupons that customers can print or redeem electronically is sure to draw more fans. Also, the deal encourages users to share the coupons to build interest among other potential customers. Contests are another great marketing strategy. You can run contests that reward users when you gain a certain number of “likes” or followers. You can start a seasonal contest to promote new products by giving away prizes. Some companies offer samples to a certain number of users through their Facebook accounts. These are all effective marketing strategies for this social media platform.

The one potential marketing hazard with Facebook is showing up in your fans newsfeed. Often times when fans become inactive and are no longer liking, commenting or sharing a business page’s posts, the posts stop showing organically in the user’s wall fed. If your page has been inactive for a while, the same will happen; your fans will be blind to your new posts. To combat this, Facebook offers sponsored posts. For as little as $5 you can market your post, encouraging those non-active fans to become active again. You already got them to like your page through paid or organic marketing efforts, now you need to engage them.

Twitter

Twitter allows you to send out short messages to people who follow your account. You can create a free Twitter account or you can purchase paid Twitter advertisements. If you use a good marketing strategy, there is no need for a paid account. You can accomplish your goals by working with the tool in a well-thought-out way.

When you create a Twitter profile, you will be able to select an avatar and complete a profile about your company. It is critical that this profile is consistent with the marketing messages you send about your company in all media. That includes print advertising, websites and other social media platforms. Ensure that your logo is visible and properly displayed. A graphic designer can help you properly resize or adjust your logo so that it fits your avatar. The avatar is the graphic that is displayed every time you send a tweet so it needs to be familiar to your customers.

You will also need a large photo for the background on your profile. Text will display over your background so the photo shouldn’t make the profile text difficult to read. You can also customize your Twitter background. This is something else a graphic designer can help with. The visuals on your Twitter account should fit in with the rest of your marketing materials. You’ll also need to have a brief description of your company on the profile. This should be carefully worded so that it fits in with your marketing strategy.

One of the advantages of Twitter is that every tweet will arrive in your follower’s feed. This is a marketing advantage because your messages won’t be filtered out the way Facebook posts are. You can use Twitter to send photographs, videos and article links. You can also link to specific webpages. You need to follow the same strategies on Twitter that you do on other social media. Present useful information that engages readers. Don’t simply use Twitter to blatantly promote your company.

twitterMention other users in your tweets by tagging them with the “@” before their Twitter handle. You can do this without replying to a particular tweet. This will engage the person you mention and other readers. This is a good way to thank a customer or colleague. It’s also an effective strategy for linking your company with community events and charities by mentioning the names in your Tweet.

Entice readers to view your blog articles or web pages with questions or teaser statements. Follow the statements with a link to useful article. Here are some examples of teasers:

  • Learn more about new tax structures for small businesses
  • Here are some tips for entertaining children on snowy days
  • Try these tasty cocktails to cool down on hot days

These teaser statements will entice users to click on the link and read the article. If it interests them, they are likely to retweet the message to their followers. This can dramatically increase the reach of your message because now you have the opportunity to engage all of their followers too, resulting in more fans and readers.

It’s key to use social media carefully as a part of your marketing strategy. Your goal should always be to interest and engage readers – focusing on their needs and interests, not just pushing your product or service. Engaged readers will help you naturally grow your social media presences because as they repin, like and retweet your posts, they open your company up to a new audience. Social media sharing is the new viral marketing – make sure your company’s marketing strategy is incorporating this valuable resource.

Why You Should Consistently Change Your Print Advertising

Even with the advent of the Internet, print advertising is still a critical piece of your marketing campaign. Print materials can be handed out at trade shows, informal get-togethers and client meetings. Print materials are also a fun way to promote your company at community events like parades, races, fairs and festivals. Computer marketing is appropriate or practical for every situation. In some cases, it isn’t appropriate. Some consumers prefer materials they can refer back to over time. They may want to share the materials with other people without using a computer. Printed materials offer a personal feel in the digital age. Business cards, banners, brochures and packaging still form important parts of a company’s image.

die-cut brochurePrint advertising needs just as much attention as your online marketing materials. All of your advertising efforts should blend together to present a cohesive message. Company branding should be clear and all information should be consistent. Print advertising should not contradict the content you offer online. This can confuse customers. They won’t know which information source is the most accurate. In the modern world of computers, you still to need to change your print advertising to keep customers engaged. There are several issues you should consider when it comes to your printed marketing materials.

Graphic design

Graphic design styles change rapidly over time. Think about how a print advertisement might have looked in 2001 versus how it would look today. If the marketing piece featured people, their clothes and hairstyles would look outdated now. The graphics would look amateurish compared to modern graphics styles. Color preferences change over time. Mauve and blue were popular at one time but seem outdated to modern viewers. New printing options may include higher quality materials and easier to read text. Sometimes, a print advertising style becomes popular and many companies copy it. The design of marketing materials will look boring and average when consumers see the same thing too many times.

 Print advertising options become more robust over time. Photo quality increases dramatically on a regular basis. It used to be very expensive to integrate photographs into materials. Today, the cost is lower so photographs are commonly used. Graphic designers can integrate more detailed graphics, charts and drawings all the time. Because graphics are so informative, it’s important to stay up-to-date with the latest innovations. Graphic designers can quickly consolidate information using charts, graphs, tabs and other tools. This often makes it easier for readers to absorb and understand what they’re reading.

Keeping up with changes

print designOutdated print advertising is of little value to your business. It confuses, misleads and irritates customers. Plan to update print advertising on a regular basis. Don’t create materials and expect to use them in their original form for long periods of time. Instead, create simpler marketing resources that are easy to update quickly.

Here are some examples of issues you should address when updating marketing materials:

  • New technology
  • New industry terminology
  • Increases in customer sophistication
  • Changes in your target audience
  • New products and services your company offers
  • Updated versions of software or applications
  • New product features
  • Modern graphic design
  • Social media such as Facebook, Twitter, Pinterest and LinkedIn

Always remove outdated information. If you have changed the name or model numbers of products, remove the old text from marketing materials. Never give customers marketing materials that contain outdated information on staff members and office locations. Create print advertising that clearly displays company contact information including Internet contact information.

Consistency with web marketing

Branding is an important part of any marketing effort. Your brand message should be consistent across all the marketing materials you create. The website should look similar to your Facebook page. Your Twitter avatar should be recognizable. Print materials and online resources should have the same graphic design. The content should be similar, although it does not need to be repetitive. Your logo needs to be clearly displayed.

custom web designIt’s essential to use a skilled graphic designer when you create your marketing products. Graphic designers can create a logo that is adaptable to all different types of media. Amateur graphic design can appear fuzzy, skewed or simply unprofessional. The branding won’t be consistent and clear. Logo colors must be carefully selected and matched so that they appear consistent in all your materials. Graphic designers can help you select the right kind of paper to optimize the professionalism of your promotional items.

Up to date printing options

A marketing consultant can help you explore new print advertising options. Printers constantly offer new products that you can use for your business. Brochures are created in a wide variety of styles, sizes, folds and paper types. Fliers can be created in different styles. Business card styles have evolved to include photos and other innovative features. Unless you have an intimate knowledge of marketing, you may not be aware of your print advertising options. It’s a good idea to regularly meet with an internal or external marketing expert.

The reality of modern marketing

Companies used to plan long-term marketing and advertising campaigns. Sometimes, they would print materials expecting to use them for years. Today, companies often revamp their print materials several times a year. They may change print ads to integrate new marketing campaigns. They may create specialty materials for new products. Companies often create targeted marketing materials for different customer groups. Because print advertising has become cheaper, it’s practical to change marketing materials on a constant basis. Sometimes, your marketing advisers may recommend that you create supplies for short-term campaigns like seasonal promotions or events. Printing companies can often turn around products quickly so you can develop materials as you need them.

Modern marketing should adapt to changes in consumer behavior. Customers search and use information in vastly different ways than they did just a few years ago. They are influenced by the availability of information and media on the Internet. If your company doesn’t have a dedicated marketing department, you can quickly fall out of step with recent trends. It may be worth the investment to work with a marketing consultant who is focused on emerging strategies. They can help you develop an initial strategy and change your print advertising strategy when necessary.

How to Avoid Common Online Media Mistakes

online mediaSocial media is a part of modern business. It’s rewarding when it’s done correctly. When it’s not, it can thwart future business. You can build a good marketing plan by avoiding common online media mistakes.

Sub-standard graphic design

Good graphic design serves many purposes. It helps viewers understand where they should focus their attention. The design naturally guides readers to the information they need. It dramatically improves the visual appeal of marketing materials. Graphic design is also an important part of organizing information. Tables, charts, stylish headings help users get a coherent picture of the information you are offering. Graphics sometimes explain information better than pages of text.

Professional graphic design helps you brand your website and other marketing materials. Branding is essential because it helps customers recognize your company and products. Think of many of the brands you use on a daily basis. You recognize them because of the consistency of their branding. You pick out products based on familiar logos, graphics and color themes. Your marketing materials should speak to your company, its products and mission. The branding should be consistent throughout your online presence including sites like Facebook, Instagram, Twitter and LinkedIn.

Bad graphic design has a wide-ranging effect on your marketing efforts. It looks unprofessional which may cause viewers to develop negative attitudes about your company. They may consider the company out-of-date or out-of-touch with modern concerns. Readers may see your marketing efforts as sloppy or childish which will affect their opinion of your abilities. Customers want to see company marketing materials that look modern and reflect the organization’s competency. Graphic design is a critical part of this process. Badly designed visuals are frustrating. They confuse readers and may distract from people’s ability to pay attention to your marketing information. Well-designed marketing materials are pleasing whether they are in print or website form. Readers are naturally attracted to visually pleasing information. It catches their attention and doesn’t irritate or frustrate them.

Bad grammar

Many readers are instantly turned off by bad grammar. They view this as a reflection on the company. Bad grammar in marketing materials can hamper your sales efforts. Writers often confuse terms like “it’s” versus “its”. Other common mistakes include using “their” and “they’re” incorrectly. Other marketing materials are plagued with typographical errors. Some readers may make fun of poorly executed marketing materials and share your mistakes with other readers. This can negatively affect your company’s reputation.

Poorly written text

It can be worth the expense to hire a writer and/or an editor. Nothing turns off readers faster than bad writing. They get confused and have to reread text to try to figure out information. Think about all the times you’ve had to read unclear product installation instructions. You’d never read the information if you didn’t have to. All readers feel the same way. If the articles on your site are unreadable, they will never share the information on social media. They may not even finish reading the text. This is a waste of your time and marketing efforts. It also gives the reader a negative impression of your company.

Broken links

Readers get irritated when they click on a link on your website or blog and it doesn’t work. This can happen for a number of reasons. The original article you’ve linked to may have expired. Websites may be taken down or renamed. Sometimes, companies go out of business and, consequently, the link doesn’t work. In other cases, the original writer entered the link information incorrectly so the link never worked at all. You should always carefully check links to make sure that they function correctly. You will need to review older posts on a regular basis to ensure that the links are still valid. If a blog post has become irrelevant due to broken links, you should remove it. This will keep your readers from getting annoyed and will make your online marketing materials appear professional.

Neglecting naturalized web placement

There are a lot of irritating marketing practices on the internet. Email spam, unnecessary links and blog spamming are epidemic on the internet. Some websites redirect users to irrelevant sites or Tweet useless information. Their Facebook pages are blatant sales platforms and provide no benefit to customers. Your company does not need to resort to these behaviors to have successful marketing efforts.

Naturalized web placement involves a complex understanding of how Google and other search engines rank websites. Search engines change these algorithms on a regular basis to thwart unethical marketing approaches. This is why many businesses turn to marketing professionals and consultants to help them create organic search engine placement (SEO).

Good marketing strategies integrate information about your company and its services with material that interests customers. A marketing professional with in-depth organic SEO knowledge can help you identify the keyword terms that will lead users to your website. Then, they will help you integrate these keywords naturally into your materials. You will avoid creating awkward text that is created merely to increase SEO rankings.

Attracting the wrong traffic

A good website does more than generate traffic. It attracts the right traffic. Your site should contain information that is useful for potential customers. If you integrate blog articles, they should have information that customers need. Content shouldn’t be limited to your company and its products. You can provide problem-solving articles, relevant research and resources that users may not be able to find elsewhere.

If you use substandard marketing practices, you may attract viewers to your site. However, if they aren’t the right viewers, the traffic is useless. Viewers won’t stay on your site to learn more about your products and services. They’ll leave the site quickly to look for what they really want. You only need traffic that consists of potential customers. You need to use the right keywords and SEO strategy to attract these people. Otherwise, you are wasting your marketing efforts.

Search engines evaluate the content of your site to determine what kind of information it contains. SEO best practices change constantly, which is something marketing professionals understand. They can help you develop a naturalized web placement strategy that will attract the right users to your site. Marketing professionals can help you navigate the constantly changing field of organic SEO so that you have a strategy that is current. Some businesses think that SEO marketing is too complicated and frustrating to pursue. Without an SEO strategy, you could be missing out on a lot of future business. It’s actually expensive to not have online marketing plan.

Brand your Social Media Pages with Custom Graphics

Social Media BrandingSocial media is a key strategy in most modern companies’ quests to retain current customers and gain visibility with new customers. A social media presence is important in terms of helping customers find your company, letting them know about sales and special pricing opportunities and it is one of the best ways for potential customers to find your company. Many people identify a business by their look or the graphic media brand that represent the company. That’s why good design is an essential aspect of social media, even though many people try to cut the budget by scrimping on graphic design.

Custom graphics are a way to give your social media pages a unique look that will help build brand identity for you or your company. It is important that your media utilizes a professional graphic design service to ensure the graphic identity memorable and cohesive. There are many companies competing for people’s attention and sleek, professional graphic design quickly captures people’s attention.

Because copyright laws are in place for many of the images found in web searches, you should never use an image without attributing it to the proper source or buying the rights to use the image. That is why many companies use custom graphic design work from graphic artists to represent their company. First, they do not have to worry about copyright issues, as the design will secure the necessary rights. Secondly, the artist can create a custom illustration or design to match the company’s needs. The image will represent the company in the exact way they want to show themselves to potential customers.

Purchasing custom graphic design is ideal for social media because the artist can size the art correctly. If the piece of art is not sized correctly, it will look strange or convoluted on different types of social media, such as Twitter, Google+ or Facebook. Different sizes of images need to be used for different types of media. This is why hiring an professional graphic artist to do your custom images is the best choice for your company.

Use Graphic Design To Further Differentiate Your Custom WordPress Design

custom wordpress themeCustom WordPress design is one step further into the process of a refined, unique graphic design for your online presence. There are plenty of boilerplate templates available which can only get you so far. They will not be able to do everything that your company is trying to accomplish. There will be limitations that a custom WordPress design will eliminate.

WordPress websites are easy to use

Since WordPress websites are easy to maintain they make an excellent choice for a content management system. Being very intuitive, it is simpler to get more content posted quicker, including written copy, images, or videos, no matter what the previous posting experience of the content provider. Graphic design elements already produced can easily be integrated. When creating a custom WordPress design your company will be able to have the branding that you are looking for, with the website functioning exactly as envisioned. The visitor will have an easy experience on your website.

Distinguish yourself from others in the marketplace

One of the most important things you can do is to have a custom WordPress design that sets you apart from your competition. This will lead to more visitors, prospects, and, in the end, customers. The more unique that you can make your website, by incorporating a multitude of graphic design colors, texts, images, and your already designed and recognizable logo, by customizing WordPress to fit your company’s brand you will differentiate yourself that much more.

Dream big

The graphic design capabilities of a custom WordPress design make the options for website design beyond the horizon. Committed to utilizing the WordPress platform, it is time to incorporate professional graphic design elements into your website so that it begins to attract visitors who will develop an impression of your company and its products or services and move from visitor to customer.

Graphic Design Strategies For Successful Logo Design

logo designBe prepared when beginning your logo design

When speaking with a graphic design team to discuss your logo design, have the following information available. Name, phrases or words you want used. What is your slogan? What is your industry? What do you do? Have a clear description of your company, products, industry, and general approach to business available for the discussion. Are there any existing graphic design elements already available which you would like incorporated or modernized? Is there an existing logo design?

Would you like to signify your industry in your logo? Is the logo design going to be a text based graphic design only in your signature color with no images incorporated? Is there a specific font that has always been used in your logo?

Share your original ideas

When discussing graphic design elements to be part of your logo design, include information about your company, product or service, target market and any original ideas you have. By combining that with the research of competitors, trends, and the marketplace in general the graphic design team will bring your logo design to life.

Hire a professional

By hiring a graphic design professional to coordinate your logo design, the file can be optimized to be used in the online community. By compressing the many layers of the design into a final file conducive to being on a website, your website visitor will not be waiting for your pages to load due to image file size and you will be creating a cohesive brand for consistency in print and electronic advertising.

It is the prior experience of the designer that will bring shapes, images, text, font style, size, and color to the final product presented for your logo design. The combination of expertise in graphic design software, your directives, and creativity will be the solution to your logo design needs.