Tag Archives: keywords

Organic SEO… What’s That and How Can I Use It

organic seoThere’s this term that’s been floating around the web lately, “Organic SEO”. Many people are asking, what does that mean and how can I use it to enhance my business?

 

Organic SEO (search engine optimization) is a term used to describe the development of a naturalized web placement on search engine result pages. Simply put, Organic SEO involves the steps you can take to naturally make your website have a higher placement in search results rather than paying to showcase your website on search engines. Organic SEO may be just as important as website development itself.

 

There are several methods of doing this such as creating relevant content for users, and using optimal keywords and hyperlinks throughout the content. For example, let’s say you own an interior design business in Phoenix and are looking to increase traffic to your website in hopes to increase your local business. What you want is for your website to be the go to site when someone in Phoenix searches for interior design topics. With Organic SEO, you need to think about the average Internet user and what keywords they might type in when looking for an interior designer in your area. Some example might be interior designers, interior decorating company, home staging, home organizing, and Phoenix.

 

You would then want to write articles for your WordPress blog about relevant topics. You can write articles providing interior design, home staging, and organizing tips. Throughout your article you will use your selected keyword(s) and create hyperlinks to your websites with that keyword. A good rule of thumb is the 1-2% rule. Meaning that a keyword should make up no more than 1-2% of the content. So, for example, in a 400-word article, you would use your keyword about 4-8 times. It is also important to not over do the hyperlinks. Most organic SEO articles will not use a hyperlink more than once per keyword.

 

Organic SEO is one of the best ways to ensure your webpage has naturalized web placement, but it doesn’t happen overnight. Remember, it may take time to see results. If all of this sounds confusing to you, or if you feel you just don’t have the time and effort to take on this task, then consider hiring a professional marketing company who can help you achieve naturalized web placement.

How is Organic Search Placement Different From Pay Per Click?

organic seoOrganic search placement is a way of promoting the visibility of your company’s or product’s website. It is the opposite of paying to promote the popularity of your company in search engine results. It is a form of Search Engine Optimization (SEO) which is very popular among companies that are looking to increase their presence on the internet.

Pay per click is a form of advertising on the internet, were you pay to direct Internet traffic to your website through sponsored links. When you optimize your website naturally, you do not pay for instant advertising. Instead, you increase your visibility to users by integrating keywords and well-written unique content into your website in a natural manner.

First, it is important to understand that when users search for products and services on the web, they tend to enter keywords and search terms to help them find what they are looking for. Search engines, like Google and Bing will return a list of results that are intended to help the user find what he or she is looking for. The highest ranking matches are the websites the user tend to click first. When it comes to keywords and search terms that relate to your company or product, you want your site to be as high as possible on the list.

You can use organic Search Engine Optimization to help increase your website’s rank in the list of the results. First, you must understand what keywords and search terms draw people to your site, an SEO keyword evaluation would be ideal. Then, you should also find out what popular terms are related to the products and services your company provides. You can increase your naturalized Search Engine placement by populating your website with these terms in articles, videos and other content that organically relate to the products and services you are promoting. It may require some research, but this will ultimately help you increase your website’s visibility over time, organically.