Tag Archives: linkedin

How to Network Online

social mediaKnowing how you can successfully network online can be very valuable for your online business. Thankfully, it has never been easier than right now to network online. Many sites are focused on creating a place for business professionals to promote their brand and network.

With the internet, networking online has become very easy to achieve and that has created an excellent marketing opportunity for online businesses. The profile you create on each of the social media sites is very important, because this is the first opportunity visitors have to learn who you are and what you do. It’s also the first marketing opportunity you have to sell your product or service.

You can take on creating this profile and networking to these sites on your own, but if you really want to maximize the benefits, you should consider hiring a marketing company to do this. Your goal is to make your business profile stand out without being arrogant. Always make sure to post contact information.

Let’s look at some of the best places to network.

  • LinkedIn – There are more than 30 million professionals using LinkedIn. This is the best place for online networking for B2B, professionals, and career seekers. This is it! This is worth focusing on and learning to use to its full capacity. If you are not sure how to maximize the benefits, let your marketing team do it!

  • NFP – Networking for Professionals is an excellent site to network online. You can find events that are going on offline where you can attend in person.

  • Facebook – Even though Facebook is about social networking rather than business networking don’t ignore it because this is a huge online networking site that can benefit you in numerous ways. Be sure to take advantage of it!

  • Ziggs – If you want to build your brand and market your product/service.

  • Bebo – This is the 3rd largest social networking website and it’s an excellent place to for business professionals to network online.

  • BizNik – This website promotes itself as the “business networking that doesn’t suck.” You’ll be pleased to learn they deliver on their promise.

  • Pinterest – This is a visual online networking site that has grown eve quicker than Facebook grew.

That’s only a handful of the sites where you can network online and grow your business. Take advantage of the skills of a professional marketing team to grow your business using online networking.

LinkedIn Marketing Tips

LinkedinMarketing Tip #1: Update Your LinkedIn Headline Often

You should add update your LinkedIn headline every few month to help get more profile views. If you add new keyword phrases and relevant skills, it can help you show up in more relevant LinkedIn searches.

 

Marketing Tip #2: Connect, Connect and Connect Some More

Connect with everyone on LinkedIn. Accept all requests for connections. The more people you connect with, the larger your expanded network becomes, which will help your business grow in the long run.

 

Marketing Tip #3: Recommend Others

Don’t be selfish. Helping others will help you. If you recommend others, they are more likely to help you. It is important not to just use LinkedIn to market your own services, but to create valuable business partnerships as well.

 

Marketing Tip #4: Post at least Once or Twice Daily

If you want to attract attention with your LinkedIn account, you must be visible. The more you post, the more visible you will be.

 

Marketing Tip #5: Get More Endorsements

Anytime you receive an endorsement, it will show up the newsfeed, which will ultimately give you more views. If you want to increase your endorsements, add more skills and experiences to your profile and be sure to endorse those with similar skills. If you endorse others, they are more likely to endorse you. So share the love.

 

Marketing Tip #6: Connect LinkedIn with Twitter

You will most likely receive more comments and interaction on LinkedIn if your post simultaneously shows on Twitter. It will save you time by posting to both at once and it will ultimately increase your views on both social media platforms. Remember if you select to post to both sites simultaneously, make sure your content is appropriate for both – meaning if you’re posting as your business on twitter, but yourself on LinkedIn make sure the message being communicated is appropriate for the different personas. Also, even though you are professional on both networks, Twitter is more casual than LinkedIn.

 

Marketing Tip #7: Participate in LinkedIn Groups

LinkedIn groups help you build rapport with other users. Look for relevant groups with active users. Post discussions that will get people engaged and make sure to stay engaged in the conversation yourself. Check the group regularly for new discussions and post comments to increase your visibility.

 

Marketing Tip #8: Customize your LinkedIn URL to Make It Seem More Interesting and Compelling

This is something that everyone on LinkedIn can do, but many people tend to forget about this feature. It is simple and will surely attract more attention that the generic website description. To do this, go to the Profile > Edit profile from the main navigation bar and click the blue pencil icons in each section and modify the content. While in edit mode, you have the option to move your heading containers; click and hold the upper/down arrow on the right side of the box and reorder the boxes. Make sure to put important information closer to the top. Next just below your profile photo is your public URL, click edit and create a custom link specific to you.

 

What is a social media manager?

social media managerSocial media has become a critical part of every business’ success. It can be used to build awareness of products, increase the company’s visibility, alert customers to sales and promotions, among other strategies. Because these tasks can be time-consuming and require detailed attention, many people hire someone to focus specifically these tasks. This person is known as a social media manager.

The manager has many tasks. One of the most important tasks is monitoring the company’s presence online. This can include monitoring Facebook, Twitter, Pinterest, LinkedIn and other types of social media. The manager not only looks for interactions with customers, but checks to see what is being said about the company and its products.

The next task the manager has is to contribute to the discussions and encourage additional discussion about the company or a specific product. This may include contributing to community discussions, posting articles strategically, sending messages and responding to messages that concern the brand the manager is focused on. The manager can also responsible for search engine optimization, also known as SEO. This means the manager makes sure that the company and its products have a strong presence and can easily be found on the internet through search engines. Often, the manager sends messages that support specific marketing campaigns. If there is a concern about the company, the social media manager will send messages and contribute to discussions to clear up misunderstandings and help people understand the company and its products more clearly.

The manager must also measure the effect that social media is having on the company’s reputation. Are customers aware of the product? Is media helping people understand the company and its products more fully? Are customers engaging with the company online? Is there anything that can be done with media to help the company grow and retain its current customers? These are all concerns that fall within the job of a social media manager.