You’ve built a great looking website, but without the proper search engine optimization you aren’t going to bring the targeted traffic you need to your site. While you can attempt to do your own optimization, the success rate is slim if you’re not informed of the latest indexing algorithms from Google and trends. Since your site’s naturalized optimization is critical to the success of your website, you should hire a SEO company that has professionals on staff to help create a winning, customized strategy to fit your goals and budget.
Today organic SEO is recognized as the way to go. Naturalized SEO focuses on your site’s content and code, along with ensuring your keywords are within the content and appear the appropriate number of times to maintain the correct keyword density for the search engines to pay attention.
How organic SEO will change your business:
- Increase the traffic to your website that is targeted and therefore more likely to purchase
- Improve your current rankings in SERP (Search Engine Results Page)
- Improve your long term traffic and rankings so that you can maintain this over the years
- Control your expenses because you are not paying for PPC advertising that can be very costly; organic campaigns are usually billed at a set monthly amount
Organic SEO practices will also make ensure that your website isn’t participating in unethical practices (commonly known as Black Hat) that over the long term will harm your business’s online presence. With truly naturalized web placement there is no blog spamming, no email spamming, no link farms, no random links, no 3-way links and no redirect hijacking.
Why Organic SEO is so Successful
- With naturalized SEO the content is the focus, because it is this content that the search engine spiders will read to determine what your site pages are all about.
- The search engines will often utilize the content you provide in your title tag to learn what your page is about, so make sure that this is accurate.
- When you take time doing your research and include a useable link structure that’s relevant to your site, you make the search engines happy.
- You don’t pay per click and there’s no advertising, so organic listings helps eliminate fraudulent clicks and make it more likely that quality traffic is reaching your business’ website.
Some complain that organic SEO requires too much time and effort, but what they don’t realize is that the benefits are significant, making it worth the time you put into it or the money you spend with a professional. Others are impatient; instead they prefer the immediate effects of using a link
There’s this term that’s been floating around the web lately, “Organic SEO”. Many people are asking, what does that mean and how can I use it to enhance my business?
Organic SEO (search engine optimization) is a term used to describe the development of a naturalized web placement on search engine result pages. Simply put, Organic SEO involves the steps you can take to naturally make your website have a higher placement in search results rather than paying to showcase your website on search engines. Organic SEO may be just as important as website development itself.
There are several methods of doing this such as creating relevant content for users, and using optimal keywords and hyperlinks throughout the content. For example, let’s say you own an interior design business in Phoenix and are looking to increase traffic to your website in hopes to increase your local business. What you want is for your website to be the go to site when someone in Phoenix searches for interior design topics. With Organic SEO, you need to think about the average Internet user and what keywords they might type in when looking for an interior designer in your area. Some example might be interior designers, interior decorating company, home staging, home organizing, and Phoenix.
You would then want to write articles for your WordPress blog about relevant topics. You can write articles providing interior design, home staging, and organizing tips. Throughout your article you will use your selected keyword(s) and create hyperlinks to your websites with that keyword. A good rule of thumb is the 1-2% rule. Meaning that a keyword should make up no more than 1-2% of the content. So, for example, in a 400-word article, you would use your keyword about 4-8 times. It is also important to not over do the hyperlinks. Most organic SEO articles will not use a hyperlink more than once per keyword.
Organic SEO is one of the best ways to ensure your webpage has naturalized web placement, but it doesn’t happen overnight. Remember, it may take time to see results. If all of this sounds confusing to you, or if you feel you just don’t have the time and effort to take on this task, then consider hiring a professional marketing company who can help you achieve naturalized web placement.
Tip #1: Make Sure Your Content is Interesting and Original
It is not only important that your content is interesting and engaging for the reader, but your content should be unique as well. You will want your content to be original, without any duplicate content that may be on another website. Duplicate content will do nothing but weaken your Organic SEO (search engine optimization). So avoid copying and pasting relevant information and take the time to create your own. It will pay off on in the long run.
Tip #2: Fill Your Content with Relevant Keywords, But Don’t Over Do it
Take the time or hire a professional to do keyword analysis and research to ensure you use keywords with the best performance. Although keywords are essential to organic SEO, it is important not to overuse them. Optimize only 1 or 2 keywords per webpage or blog post. If you want to optimize for more keywords, create more pages in your website.
Tip #3: Do Not Attempt to Use Hidden Text
Although it might seem like a good idea to use hidden text on your website, it can actually negatively impact your organic SEO placement. Most search engines cannot only detect the use of hidden text, but will actually penalize your organic results for it.
Tip #4: Create a Sitemap and Submit it to Your Favorite Search Engines
Your sitemap should be a detailed map of your website, similar to a table of contents. An added bonus to creating a sitemap is that it allows hidden URLs that you don’t want accessible to the public to be accessible by search engine crawlers.
Tip #5: Make Sure Your Backlinks are Organic
Any organic SEO consultant can tell you the true importance of backlinks for your naturalized web placement. Inorganic backlinks will not impact your web placement at all. Socializing and sharing your content will ensure to improve your web placement naturally. Write press releases and articles and encourage others to share and link your content.
Tip #6: Hire a Marketing Company to Help You
Naturalized web placement is not easy to achieve. It takes time, effort and know-how. Hiring a marketing company with expertise in organic SEO is the most cost-effective way to ensure that you achieve the highest rankings in a timely manner.