Google has recently implemented their latest algorithm update Google Penguin 2.0 in an effort to further target websites that contain inbound links from sites that are questionable, irrelevant, low-quality, and in general questionable. SEO marketing teams are quickly bringing themselves up to speed with these changes so that they can continue to bring organic search traffic to their clients websites. If you manage your own sites, you’ll need to become familiar with these changes.
For years Google has been telling webmasters to create content that is interesting, relevant, and targets their specific market. However, typically until recently, search engines didn’t do a great job of recognizing the difference between good and bad content. Google Penguin 2.0 does a better job of validating the off page links that separate good content from the rest and marketing companies are ensuring the content of their client sites meets these new expectations.
For online content to gain visibility it needs to be read and shared. If content really is good and visitors really do like what they find the theory is that information should quickly be shared and therefore it should be easily found on relevant third-party authoritative sites.
Penguin 2.0 will specifically target sites that get most of their links from untrustworthy, unauthoritative sites. Generally, this is attributed to average content. Search engine marketing specialists will ensure you do not fall into this trap.
Instead, you should focus on creating SEO content that is more than just average – content that stands out as original, is packed with valuable information that is relevant, and contains content that can drive leads, conversions, referral traffic, email list growth and social buzz. Having a marketing team working for you will ensure that your site content is what Google and other search engines are looking for.
When SEO content is remarkable, there is no question that online media wants to know all about it and to share it. However, as good as the intentions are, not all of the remarkable content that finds its way onto the internet gets mentioned. That’s where a professional marketing company can really shine ensuring you get the exposure you should through a number of sources including the use of digital public relations (PR) techniques to ensure that your content is exposed to large audiences of relevant traffic.